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e-book
University Physics is a three-volume collection that meets the scope and sequence requirements for two- and three-semester calculus-based physics courses. Volume 1 covers mechanics, sound, oscillations, and waves. Volume 2 covers thermodynamics, electricity and magnetism, and Volume 3 covers optics and modern physics. This textbook emphasizes connections between theory and application, making physics concepts interesting and accessible to students while maintaining the mathematical rigor inherent in the subject. Frequent, strong examples focus on how to approach a problem, how to work with the equations, and how to check and generalize the result.
- Subjects:
- Physics
- Keywords:
- Thermodynamics Physics Magnetism Electricity
- Resource Type:
- e-book
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e-book
University Physics is a three-volume collection that meets the scope and sequence requirements for two- and three-semester calculus-based physics courses. Volume 1 covers mechanics, sound, oscillations, and waves. Volume 2 covers thermodynamics, electricity and magnetism, and Volume 3 covers optics and modern physics. This textbook emphasizes connections between theory and application, making physics concepts interesting and accessible to students while maintaining the mathematical rigor inherent in the subject. Frequent, strong examples focus on how to approach a problem, how to work with the equations, and how to check and generalize the result.
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e-book
This text explores the laws governing the use of land. Sometimes narrowly focused, often intensely local, land use regulation may give the impression of a highly specialized field with small stakes. The text is divided into three parts: (1) First, we will survey the ordinary, local administrative scheme of land use regulation. The cases in this section are intended to establish what that system is and what it’s standards are. (2) In the second part of the course, we will turn our attention to cases illustrating litigation attacks on the ordinary administrative scheme. The purpose here is not, as it was in the first part, to understand better the standards the administrators should apply, but to understand the constraints imposed on the contents of local laws, the procedures of enactment and permitting, and the composition of local lawmaking bodies. (3) In the third part, we focus on the distributive concerns raised by land use regulation. The regulatory takings doctrine has gone from, literally, nothing, to wrestling to disentangle distributive concerns from substantive ones, to trying to craft either rules or standards to identify regulations that go “too far” and should be considered “takings” within the meaning of the Fifth Amendment. We will consider what the doctrine’s purposes are, how it should be governed, and how it should be invoked as a procedural matter.
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- L use L use -- Law legislation
- Resource Type:
- e-book
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e-book
Listening in English at university can be a challenge for many students. Students may find it hard to cope with the speed of lecturers, dealing with technical vocabulary, or being able to concentrate on the lecture for long periods of time. By reading thisguide and completing the activities, you will be able to pinpoint which listening challenges affect you,and how to deal with them. Better academic listening can lead to more understanding in lectures and a more fulfilling learning experience at university.
- Subjects:
- English Language
- Keywords:
- English language Listening comprehension
- Resource Type:
- e-book
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e-book
The Information Literacy User’s Guide introduces students to critical concepts of information literacy as defined for the information-infused and technology-rich environment in which they find themselves. This book helps students examine their roles as information creators and sharers and enables them to more effectively deploy related skills. This textbook includes relatable case studies and scenarios, many hands-on exercises, and interactive quizzes.
- Keywords:
- Information literacy
- Resource Type:
- e-book
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e-book
Introduction to Philosophy: Philosophy of Mind surveys the central themes in philosophy of mind and places them in a historical and contemporary context intended to engage first-time readers in the field. It focuses on debates about the status and character of the mind and its seemingly subjective nature in an apparently more objective world.
- Subjects:
- Philosophy
- Keywords:
- Philosophy of mind
- Resource Type:
- e-book
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e-book
Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course. Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Apple to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture. In Chapter 1, for example, the authors describe how “The Social Network” illustrates intended, emergent, and realized strategies. You can expect Mastering Strategic Management to cover all of the traditional topics that standard strategic management texts cover, but in an exciting way that will assist you in engaging your students in your course. See for yourself by checking out the book online today.
- Subjects:
- Management
- Keywords:
- Strategic planning Planning
- Resource Type:
- e-book
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e-book
China and the West: Music, Representation, and Reception' is the first book to explore how Chinese and Western musical materials and traditions—those involving instruments, melodies, rhythms, staged diversions (including operas and musical comedies), concert works, film scores, and digital recordings of several kinds—have gradually moved closer together and become increasingly accepted, as well as exploited, in Asia as well as Europe and North America. Although aimed in large part at a scholarly audience, China and the West should appeal to general readers of many kinds: those interested in politics, cultural history and theory, gender studies, sociology, theater, and media studies as well as musical composition and performance of ‘classical’ as well as traditional and popular kinds.
- Subjects:
- Performing Arts
- Keywords:
- Music -- Western influences China Exoticism in music Music -- Chinese influences Orientalism in music Music
- Resource Type:
- e-book
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e-book
This collection of Qing Daoist texts will contribute to the study of history of Daoism in the Qing Dynasty. Daoist scholars rarely examine the history of Qing Daoism mainly due to the deficiency of primary sources. Some researchers even mistakenly conclude that the period from Qing to the Republic is the time of declination of Daoism. As it is known, although each of the major empire compiled the Daoist Canon, there is no such project from the Qing dynasty to the 20th century after the publication of Daoist Scriptures of the Great Ming (Da Ming Daozang Jing) under the reign of Ming Yingzong and the Scriptures in Supplement to the Daoist Canon of The Great Ming (Da Ming Xu Daozang Jing) in the 35th Wanli year of the late Ming.
- Subjects:
- Chinese Studies
- Keywords:
- Taoist literature Chinese
- Resource Type:
- e-book
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e-book
Electromagnetics, volume 2 by Steven W. Ellingson is a 216-page peer-reviewed open textbook designed especially for electrical engineering students in the third year of a bachelor of science degree program. It is intended as the primary textbook for the second semester of a two-semester undergraduate engineering electromagnetics sequence. The book addresses magnetic force and the Biot-Savart law; general and lossy media; parallel plate and rectangular waveguides; parallel wire, microstrip, and coaxial transmission lines; AC current flow and skin depth; reflection and transmission at planar boundaries; fields in parallel plate, parallel wire, and microstrip transmission lines; optical fiber; and radiation and antennas.
- Subjects:
- Electrical Engineering
- Keywords:
- Electromagnetism
- Resource Type:
- e-book
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e-book
Chemistry is the study of matter and the ways in which different forms of matter combine with each other.
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e-book
Taking into consideration the outstanding importance of studying and applying the biological means to remove or mitigate the harmful effects of global pollution on the natural environment, as direct consequences of quantitative expansion and qualitative diversification of persistent and hazardous contaminants, the present book provides useful information regarding New Approaches and Prospective Applications in Environmental Biotechnology. This volume contains twelve chapters divided in the following three parts: biotechnology for conversion of organic wastes, biodegradation of hazardous contaminants and, finally, biotechnological procedures for environmental protection. Each chapter provides detailed information regarding scientific experiments that were carried out in different parts of the world to test different procedures and methods designed to remove or mitigate the impact of hazardous pollutants on environment. The book is addressed to researchers and students with specialties in biotechnology, bioengineering, ecotoxicology, environmental engineering and all those readers who are interested to improve their knowledge in order to keep the Earth healthy.
- Subjects:
- Environmental Sciences and Biology
- Keywords:
- Biotechnology -- Environmental aspects Hazardous wastes -- Biodegradation Organic wastes
- Resource Type:
- e-book
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e-book
This course provides practical strategies and pedagogical advice for instructors teaching in an online environment. The course includes advice about: preparing to teach in an online environment, managing the teaching of a course, and addressing larger issues surrounding online teaching (e.g. workload, intellectual property, etc.)
- Keywords:
- Web-based instruction Distance education Computer-assisted instruction
- Resource Type:
- e-book
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e-book
Introduction to Art: Design, Context, and Meaning offers a comprehensive introduction to the world of Art. Authored by four USG faculty members with advance degrees in the arts, this textbooks offers up-to-date original scholarship. It includes over 400 high-quality images illustrating the history of art, its technical applications, and its many uses.
- Subjects:
- Visual Arts
- Keywords:
- Arts
- Resource Type:
- e-book
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e-book
'Institutional critique’ is best known through the critical practice that developed in the late 1960s and early 1970s by artists who presented radical challenges to the museum and gallery system. Since then it has been pushed in new directions by new generations of artists registering and responding to the global transformations of contemporary life. The essays collected in this volume explore this legacy and develop the models of institutional critique in ways that go well beyond the field of art. Interrogating the shifting relations between ‘institutions’ and ‘critique’, the contributors to this volume analyze the past and present of institutional critique and propose lines of future development. Engaging with the work of philosophers and political theorists such as Michel Foucault, Judith Butler, Gilles Deleuze, Antonio Negri, Paolo Virno and others, these essays reflect on the mutual enrichments between critical art practices and social movements and elaborate the conditions for politicized critical practice in the twenty-first century.
- Subjects:
- Visual Arts
- Keywords:
- Institutional Critique (Art movement)
- Resource Type:
- e-book
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e-book
This textbook -- written by a group of select experts with a focus on different aspects of the design process, from creation to production -- addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don’t stay on the computer. The ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarized in a Glossary at the end of the book, and each chapter includes exercises and suggested readings.
- Subjects:
- Interactive and Digital Media
- Keywords:
- Graphic arts
- Resource Type:
- e-book
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e-book
This book was written by two artist educators who teach digital art and design studio foundation classes. While teaching classes that take place in software laboratories, we noticed that many of our students expected to learn to use software, but gave little consideration to aesthetics or art and design history. A typical first day question is, "Are we going to learn Photoshop in this class?" At first we were tempted to oblige our students' thirst for so-called practical knowledge, but we recognize that in the absence of the visual, theoretical, and historical frameworks, practical knowledge is practically useless. To teach our classes, we used the very best of the software training manuals, and supplemented them with all the visual and historical material that was missing. After settling for years on books that don't really encapsulate a class, we finally decided to write the book that we think all introductory media design students should be using. For us, a student is anyone actively engaged in learning. A student can be working towards a degree in art, communication, graphic design, illustration, and so on in a traditional classroom setting, or a self-taught found-it-on-the-bookstore-shelf learner. In the twenty chapters that follow, we have shared small bites of history, followed by visual references, and then digital exercises that explore creative software in a manner that brings design principles into the software demo. Originally, this book was printed as a manual to the Adobe Creative Suite, the software found in classrooms and labs around the country. Just a month after the book was published, we teamed up with Floss Manuals to convert our manuscript into one that teaches the same design principles using open source software.
- Subjects:
- Interactive and Digital Media
- Keywords:
- Open source software Computer art
- Resource Type:
- e-book
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e-book
Fabricate 2020 is the fourth title in the FABRICATE series on the theme of digital fabrication and published in conjunction with a triennial conference (London, April 2020). The book features cutting-edge built projects and work-in-progress from both academia and practice. It brings together pioneers in design and making from across the fields of architecture, construction, engineering, manufacturing, materials technology and computation. Fabricate 2020 includes 32 illustrated articles punctuated by four conversations between world-leading experts from design to engineering, discussing themes such as drawing-to-production, behavioural composites, robotic assembly, and digital craft.
- Subjects:
- Building and Real Estate
- Keywords:
- Architecture -- Computer-aided design Architecture -- Data processing Architecture Modern
- Resource Type:
- e-book
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e-book
Architecture in Dialogue with an Activated Ground sets out to validate the role of the unreasonable in the design process. Using case study projects, architect Urs Bette gives an insight into the epistemological processes of his creative practice, and unveils the strategies he deploys in order to facilitate the poetic aspects of architecture within a discourse whose evaluation parameters predominantly involve reason. Themes discussed include the emergence of space from the staged opposition between the architectural object and the site, and the relationship between emotive cognition and analytic synthesis in the design act. In both cases, there is a necessary engagement with forms of ‘unreasonable’ thought, action or behaviours. By arguing for the usefulness and validity of the unreasonable in architecture, and by investigating the performative relationship between object and ground, Bette contributes to the discourse on extensions, growth and urban densification that tap into local histories and voices, including those of the seemingly inanimate – the architecture itself and the ground it sits upon – to inform the site-related production of architectural character and space. In doing so, he raises debates about the values pursued in design approval processes, and the ways in which site-relatedness is both produced and judged.
- Subjects:
- Building and Real Estate
- Keywords:
- Architectural design Architectural practice
- Resource Type:
- e-book
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e-book
Cities Made of Boundaries presents the theoretical foundation and concepts for a new social scientific urban morphological mapping method, Boundary Line Type (BLT) Mapping. Its vantage is a plea to establish a frame of reference for radically comparative urban studies positioned between geography and archaeology. Based in multidisciplinary social and spatial theory, a critical realist understanding of the boundaries that compose built space is operationalised by a mapping practice utilising Geographical Information Systems (GIS). Benjamin N. Vis gives a precise account of how BLT Mapping can be applied to detailed historical, reconstructed, contemporary, and archaeological urban plans, exemplified by sixteenth- to twenty-first century Winchester (UK) and Classic Maya Chunchucmil (Mexico). This account demonstrates how the functional and experiential difference between compact western and tropical dispersed cities can be explored. The methodological development of Cities Made of Boundaries will appeal to readers interested in the comparative social analysis of built environments, and those seeking to expand the evidence-base of design options to structure urban life and development.
- Subjects:
- Building and Real Estate
- Keywords:
- Urban geography Sociology Urban City planning -- Methodology
- Resource Type:
- e-book
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e-book
Design Transactions presents the outcome of new research to emerge from ‘Innochain’, a consortium of six leading European architectural and engineering-focused institutions and their industry partners. The book presents new advances in digital design tooling that challenge established building cultures and systems. It offers new sustainable and materially smart design solutions with a strong focus on changing the way the industry thinks, designs, and builds our physical environment. Divided into sections exploring communication, simulation and materialisation, Design Transactions explores digital and physical prototyping and testing that challenges the traditional linear construction methods of incremental refinement. This novel research investigates ‘the digital chain’ between phases as an opportunity for extended interdisciplinary design collaboration. The highly illustrated book features work from 15 early-stage researchers alongside chapters from world-leading industry collaborators and academics.
- Subjects:
- Product Design and Building and Real Estate
- Keywords:
- Architecture -- Computer-aided design Architectural design
- Resource Type:
- e-book
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e-book
This is a guidebook where we discuss art and music in the context of popular culture, so chances are you will see relationships between art and music and what you are learning and the way you live, to connect them to your own experience.
- Subjects:
- Performing Arts and Visual Arts
- Keywords:
- Popular culture Art Modern Music History
- Resource Type:
- e-book
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e-book
Why do affluent, liberal, and design-rich cities like Minneapolis have some of the biggest racial disparities in the country? How can designers help to create more equitable communities? Introduction to Design Equity, an open access book for students and professionals, maps design processes and products against equity research to highlight the pitfalls and potentials of design as a tool for building social justice. Using the book in a class or in your work with communities? Let us know by filling out this brief form!
- Subjects:
- Sociology
- Keywords:
- Social justice in art Design -- Social aspects Equality
- Resource Type:
- e-book
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e-book
There is more to Surveying and Spatial Information Systems, and Geomatic Engineering than just measurements and calculations, but this book is about calculations. Calculations and plan drawing are a traditional part of surveyors' work and many fields of surveying involve data collection, calculations and presentation of results using computers.
- Course related:
- LSGI2373 Surveying
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Surveying
- Resource Type:
- e-book
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e-book
This course was developed by the Centers for Disease Control and Prevention (CDC) as a self-study course. Students who successfully complete this course should be able to correctly: Describe key features and applications of descriptive and analytic epidemiology. Calculate and interpret ratios, proportions, incidence rates, mortality rates, prevalence, and years of potential life lost. Calculate and interpret mean, median, mode, ranges, variance, standard deviation, and confidence interval. Prepare and apply tables, graphs, and charts such as arithmetic-scale line, scatter diagram, pie chart, and box plot. Describe the processes, uses, and evaluation of public health surveillance. Describe the steps of an outbreak investigation.
- Course related:
- SN3303 Public Health and Infection Control
- Subjects:
- Public Health and Health Sciences
- Keywords:
- Public health Epidemiology Biometry
- Resource Type:
- e-book
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e-book
Textbooks were created or revised by post-secondary faculty in British Columbia, Canada, and made available under a Creative Commons license. User may search by subject, including arts, English, sciences, social sciences, tourism & hospitality...
- Keywords:
- Education Higher Textbooks
- Resource Type:
- e-book
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e-book
Offers over 100 textbooks for tertiary institutions.
- Keywords:
- Education Higher Textbooks
- Resource Type:
- e-book
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e-book
This book is intended for an undergraduate or MBA level Financial Accounting course. It covers the standard topics in a standard sequence, utilizing the Socratic method of asking and answering questions.
- Subjects:
- Finance and Accounting
- Keywords:
- Accounting Textbooks
- Resource Type:
- e-book
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e-book
This is a book about how to prove theorems. Until this point in your education, you may have regarded mathematics primarily as a computational discipline. You have learned to solve equations, compute derivatives and integrals, multiply matrices and find determinants; and you have seen how these things can answer practical questions about the real world. In this setting, your primary goal in using mathematics has been to compute answers. But there is another approach to mathematics that is more theoretical than computational. In this approach, the primary goal is to understand mathematical structures, to prove mathematical statements, and even to invent or discover new mathematical theorems and theories. The mathematical techniques and procedures that you have learned and used up until now have their origins in this theoretical side of mathematics. For example, in computing the area under a curve, you use the fundamental theorem of calculus. It is because this theorem is true that your answer is correct. However, in your calculus class you were probably far more concerned with how that theorem could be applied than in understanding why it is true. But how do we know it is true? How can we convince ourselves or others of its validity? Questions of this nature belong to the theoretical realm of mathematics. This book is an introduction to that realm. This book will initiate you into an esoteric world. You will learn and apply the methods of thought that mathematicians use to verify theorems,explore mathematical truth and create new mathematical theories. This will prepare you for advanced mathematics courses, for you will be better able to understand proofs, write your own proofs and think critically and inquisitively about mathematics. This text has been used in classes at:Virginia Commonwealth University, Lebanon Valley College, University of California - San Diego, Colorado State University, Westminster College, South Dakota State University, PTEK College - Brunei, Christian Brothers High School, University of Texas Pan American, Schola Europaea, James Madison University, Heriot-Watt University, Prince of Songkla University, Queen Mary University of London, University of Nevada - Reno, University of Georgia - Athens, Saint Peter's University, California State University,Bogaziçi University, Pennsylvania State University, University of Notre Dame
- Subjects:
- Mathematics and Statistics
- Keywords:
- Proof theory Textbooks
- Resource Type:
- e-book
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e-book
Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. This series features chapters with the following elements: Learning Objectives Introductory Exercises Clear expectations, relevant background, and important theories Practical, real-world examples Key Takeaways or quick internal summaries Key terms that are easily identified In-chapter assignments Postchapter assessments linked to objectives and skills acquisition Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus and state or federal requirements. Supported by internal and external assessments, each chapter features time-saving and learning-enhancement support for instructors and students. BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product. The text has three content categories: Foundations Process and products Contexts The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership. In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances not only serve to reinforce real-world applications but also may serve as course assessments. This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory's University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College, Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary's University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School
- Subjects:
- English Language
- Keywords:
- Business writing English language -- Business English Business communication Textbooks
- Resource Type:
- e-book
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e-book
Collaborative Statistics was written by Barbara Illowsky and Susan Dean, faculty members at De Anza Collegein Cupertino, California. The textbook was developed over several years and has been used in regularand honors-level classroom settings and in distance learning classes. Courses using this textbook have beenarticulated by the University of California for transfer of credit. The textbook contains full materials forcourse offerings, including expository text, examples, labs, homework, and projects. A Teacher's Guide iscurrently available in print form and on the Connexions site at and supplemental course materials including additional problem sets and video lectures are available. The on-line text for each of these collections collections willmeet the Section 508 standards for accessibility. An on-line course based on the textbook was also developed by Illowsky and Dean. It has won an awardas the best on-line California community college course. The on-line course will be available at a later dateas a collection in Connexions, and each lesson in the on-line course will be linked to the on-line textbookchapter. The on-line course will include, in addition to expository text and examples, videos of courselectures in captioned and non-captioned format. The original preface to the book as written by professors Illowsky and Dean, now follows: This book is intended for introductory statistics courses being taken by students at two– and four–yearcolleges who are majoring in fields other than math or engineering. Intermediate algebra is the only prerequisite.The book focuses on applications of statistical knowledge rather than the theory behind it. Thetext is named Collaborative Statistics because students learn best by doing. In fact, they learn best byworking in small groups. The old saying “two heads are better than one” truly applies here. Our emphasis in this text is on four main concepts: thinking statistically incorporating technology working collaboratively writing thoughtfully These concepts are integral to our course. Students learn the best by actively participating, not by justwatching and listening. Teaching should be highly interactive. Students need to be thoroughly engagedin the learning process in order to make sense of statistical concepts. Collaborative Statistics providestechniques for students to write across the curriculum, to collaborate with their peers, to think statistically,and to incorporate technology. This book takes students step by step. The text is interactive. Therefore, students can immediately applywhat they read. Once students have completed the process of problem solving, they can tackle interestingand challenging problems relevant to today's world. The problems require the students to apply theirnewly found skills. In addition, technology (TI-83 graphing calculators are highlighted) is incorporatedthroughout the text and the problems, as well as in the special group activities and projects. The book alsocontains labs that use real data and practices that lead students step by step through the problem solvingprocess. At De Anza, along with hundreds of other colleges across the country, the college audience involves alarge number of ESL students as well as students from many disciplines. The ESL students, as well asthe non-ESL students, have been especially appreciative of this text. They find it extremely readable andunderstandable. Collaborative Statistics has been used in classes that range from 20 to 120 students, and inregular, honor, and distance learning classes.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Statistics Textbooks
- Resource Type:
- e-book
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e-book
College Algebra is an introductory text for a college algebra survey course. The material is presented at a level intended to prepare students for Calculus while also giving them relevant mathematical skills that can be used in other classes. The authors describe their approach as "Functions First," believing introducing functions first will help students understand new concepts more completely. Each section includes homework exercises, and the answers to most computational questions are included in the text (discussion questions are open-ended). Graphing calculators are used sparingly and only as a tool to enhance the Mathematics, not to replace it. The authors also offer a Precalculus version of this text, which has two extra chapters covering Trigonometry.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Algebra Textbooks
- Resource Type:
- e-book
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e-book
It is essential to lay a solid foundation in mathematics if a student is to be competitive in today's global market. The importance of algebra, in particular, cannot be overstated, as it is the basis of all mathematical modeling used in applications found in all disciplines. Traditionally, the study of algebra is separated into a two parts, elementary algebra and intermediate algebra. This textbook, Elementary Algebra, is the first part, written in a clear and concise manner, making no assumption of prior algebra experience. It carefully guides students from the basics to the more advanced techniques required to be successful in the next course. This text is, by far, the best elementary algebra textbook offered under a Creative Commons license. It is written in such a way as to maintain maximum flexibility and usability. A modular format was carefully integrated into the design. For example, certain topics, like functions, can be covered or omitted without compromising the overall flow of the text. An introduction of square roots in Chapter 1 is another example that allows for instructors wishing to include the quadratic formula early to do so. Topics such as these are carefully included to enhance the flexibility throughout. This textbook will effectively enable traditional or nontraditional approaches to elementary algebra. This, in addition to robust and diverse exercise sets, provides the base for an excellent individualized textbook instructors can use free of needless edition changes and excessive costs! A few other differences are highlighted below: Equivalent mathematical notation using standard text found on a keyboard A variety of applications and word problems included in most exercise sets Clearly enumerated steps found in context within carefully chosen examples Alternative methods and notation, modularly integrated, where appropriate Video examples available, in context, within the online version of the textbook Robust and diverse exercise sets with discussion board questions Key words and key takeaways summarizing each section This text employs an early-and-often approach to real-world applications, laying the foundation for students to translate problems described in words into mathematical equations. It also clearly lays out the steps required to build the skills needed to solve these equations and interpret the results. With robust and diverse exercise sets, students have the opportunity to solve plenty of practice problems. In addition to embedded video examples and other online learning resources, the importance of practice with pencil and paper is stressed. This text respects the traditional approaches to algebra pedagogy while enhancing it with the technology available today. In addition, textual notation is introduced as a means to communicate solutions electronically throughout the text. While it is important to obtain the skills to solve problems correctly, it is just as important to communicate those solutions with others effectively in the modern era of instant communications.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Algebra Textbooks
- Resource Type:
- e-book
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e-book
The author's goals in writing Exploring Business Version 2.0 was simple: introduce students to business in an exciting way. Exploring Business is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not receive attribution, this adapted edition reproduces all original text and sections of the book, except for publisher and author name attribution. This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.
- Subjects:
- Management
- Keywords:
- Industrial management Textbooks
- Resource Type:
- e-book
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e-book
Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology. The teaching approach in Information Systems: A Manager's Guide to Harnessing Technology can change this. The text offers a proven approach that has garnered student praise, increased IS enrollment, and engaged students to think deeper and more practically about the space where business and technology meet. Every topic is related to specific business examples, so students gain an immediate appreciation of its importance. Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students. And while chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned, asking questions like: Why was Netflix able to repel Blockbuster and WalMart? How did Harrah's Casino's become twice as profitable as comparably-sized Caesar's, enabling the former to acquire the latter? How does Spain's fashion giant Zara, a firm that shuns the sort of offshore manufacturing used by every other popular clothing chain, offer cheap fashions that fly off the shelves, all while achieving growth rates and profit margins that put Gap to shame? Why do technology markets often evolve into winner-take-all or winner take-most scenarios? And how can managers compete when these dynamics are present? Why is Google more profitable than Disney? How much is Facebook really worth? The teaching approach in this text encourages students to think deeper and more practically about the space where business and technology meet. Every topic is related to specific business examples, so students gain an immediate appreciation of its importance. Rather than starting with technical topics, the book starts with strategic thinking, focusing on big-picture issues that interest students.
- Subjects:
- Computing
- Keywords:
- Information resources management Management information systems Information technology Textbooks
- Resource Type:
- e-book
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e-book
International Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Finance Theory and Policy develops a unified model of the international macroeconomy. The text provides detailed descriptions of major macroeconomic variables, covers the interest rate parity and purchasing power parity theories of exchange rate determination, takes an exhaustive look at the pros and cons of trade imbalances and presents the well-known AA-DD model to explore the effects of fiscal and monetary policy under both fixed and flexible exchange rates. The models are developed, not by employing advanced mathematics, but rather by walking students through a detailed description of how a model's assumptions influence its conclusions. But more importantly, each model and theory is connected to real world policy issues. The Finance Text has the following unique features: o Begins with an historical overview of the international macroeconomy to provide context for the theory. o Concludes with a detailed discussion of the pros and cons of fixed and floating exchange rate systems. o Provides an extensive look at the issue of trade imbalances. Readers learn techniques to evaluate whether a country's trade deficit (or surplus) is dangerous, beneficial, or benign. o Explains how purchasing power parity is used to make cross country income comparisons. o Offers clear detailed explanations of the AA-DD model. o Applies the AA-DD model to understand the effects of monetary and fiscal policy on GDP, the exchange rate, and the trade balance. International Finance Theory and Policy by Steve Suranovic is intended for a one-semester course in International Finance. After March 2010, you can check out the entire book online or request a desk copy.
- Subjects:
- Finance
- Keywords:
- Foreign exchange International finance Textbooks
- Resource Type:
- e-book
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e-book
David W. Ball of Cleveland State University brings his new survey of general chemistry text, Introductory Chemistry, to the market with a fresh theme that will be sure to hold student interest: "Chemistry is Everywhere." Introductory Chemistry is intended for a one-semester introductory or preparatory chemistry course. Throughout the chapters, David presents two features that reinforce the theme of the textbook, that chemistry is everywhere. The first is the boxed feature titled, appropriately, ”Chemistry is Everywhere“. This feature takes a topic of the chapter and demonstrates how this topic shows up in everyday life. In the introductory chapter, ”Chemistry is Everywhere“ focuses on the personal hygiene products that students may use every morning: toothpaste, soap, shampoo among others. These products are chemicals, aren't they? This book explores some of the chemical reactions like the ones that give students clean and healthy teeth, and shiny hair. This feature makes it clear to students that chemistry is, indeed, everywhere, and it will promote student retention in what is sometimes considered an intimidating course. The second boxed feature focuses on chemistry that students likely indulge in every day: eating and drinking. In the ”Food and Drink App“, David discusses how the chemistry of the chapter applies to things that students eat and drink every day. Carbonated beverages depend on the behavior of gases, foods contain acids and bases, and everyone actually eats certain rocks. (Yikes!) Cooking, eating, drinking, metabolism — all chemical processes students are involved with all the time. These features allow students to see the things we interact with every day in a new light — as chemistry. Just like many of the one-semester chemistry books you may be used to, each section in David Ball's starts with one or more Learning Objectives, which list the main points of the section. Each section ends with Key Takeaways, which are reviews of the main points of the section. Each chapter is full of examples to illustrate the key points of the materials, and each example is followed with a similar ”Test Yourself“ exercise to see if the student understands the concept. Each section ends with its own set of paired exercises to practice the material from that section, and each chapter ends with a section of ”Additional Exercises“ that are more challenging or require multiple steps or skills to answer. David took the time to treat mathematical problems in Introductory Chemistry one of two ways, either as a conversion-factor problem or as a formula problem. David believes having two basic mathematical approaches (converting and formulas) allows the text to focus on the logic of the approach and not tricks or shortcuts; which speaks to the final point about Introductory Chemistry. You'll notice that David took no shortcuts with the material in this text, his inviting writing style, concise approach, consistent presentation, and interesting pedagogy have given it some of the best peer reviews we've seen at Flat World. So, order a desk copy or dive in now to see for yourself.
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e-book
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look ”behind the curtain“ — even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
- Subjects:
- Marketing and Communication
- Keywords:
- Sales promotion Advertising Marketing Textbooks
- Resource Type:
- e-book
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e-book
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“ This textbook, Microeconomics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem. Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students' economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know. How? Russell and Andrew have done three things in this text to accomplish that goal: 1. Applications Ahead of Theory: They present all the theory that is standard in Principles books. But by beginning with applications, students get to learn why this theory is needed. The authors take the kind of material that other authors put in ”applications boxes“ and place it at the heart of their book. Each chapter is built around a particular business or policy application, such as minimum wages, the stock exchange, and auctions. Why take this approach? Traditional courses focus too much on abstract theory relative to the interests and capabilities of the average undergraduate. Students are rarely engaged and the formal theory is never integrated into the way students think about economic issues. And traditional books are organized around theoretical constructs that mean nothing to students. The authors' applications-first approach ensures that students will not see chapters with titles like ”Cost Functions“ or ”Short-Run Fluctuations“. They introduce tools and ideas as and when they are needed. Each chapter is designed with two goals. First, the application upon which the chapter is built provides a ”hook“ that gets students' attention. Second, the application is a suitable vehicle a vehicle for teaching the principles of economics. 2. Learning through Repetition: Important tools appear over and over again, allowing students to learn from repetition and to see how one framework can be useful in many different contexts. Each piece of economic theory in this text is first introduced and explained in the context of a specific application. Most are re-used in other chapters, so students see them in action on multiple occasions. As students progress through the book, they accumulate a set of techniques and ideas. These are collected separately in a ”toolkit“ that provides students with an easy reference and also gives them a condensed summary of economic principles for examination preparation. 3. A Student's Table of Contents vs. An Instructor's Table of Contents: There is no further proof that Russell and Andrew have created a book aimed specifically at educating students about economics than their two tables of contents. The Student's Table of Contents speaks to students, piquing their interest to involve them in the economics, and a Instructor's Table of Contents with the economics to better help you organize your teaching—and frankly, you don't need to get excited by economics, you already are.
- Subjects:
- Economics
- Keywords:
- Microeconomics Textbooks
- Resource Type:
- e-book
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e-book
The financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright's Money and Banking V 2.0 captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and Banking and Financial Institutions and Markets courses. Minimal mathematics, accessible language, and a student-oriented tone ease readers into complex subjects like money, interest rates, banking, asymmetric information, financial crises and regulation, monetary policy, monetary theory, and other standard topics. Numerous short cases, called "Stop and Think" boxes, promote internalization over memorization. Exercise drills ensure basic skills competency where appropriate. Short, snappy sections that begin with a framing question enhance readability and encourage assignment completion. The 2.0 version of this text boasts substantive revisions (additions, deletions, rearrangements) of almost every chapter based on the suggestions of many Money and Banking instructors. Some specific highlights are: Chapter 11 now contains enhanced descriptions of recent regulatory changes, including Dodd-Frank, Chapter 12 is an entirely new chapter on derivatives covering forwards, futures, options, and swaps that also including comprehensive treatment of the causes and consequences of financial crises, and Chapter 14 has updated discussions of the Federal Reserve's monetary policy tools, including paying interest on reserves, and the structure and leadership of the European Central Bank. Recent financial turmoil has increased student interest in the financial system but simultaneously threatens to create false impressions and negative attitudes. This up-to-date text by a dynamic, young author encourages students to critique the financial system without rejecting its many positive attributes. Peruse the book online now to see for yourself if this book fits the needs of your course and students. This textbook has been used in classes at:Augustana College, Central Michigan University, Florida State University, Lyndon State College, Princeton University, Rutgers University, University of Southern Maine, Western Oregon University., Westminster College.
- Subjects:
- Finance
- Keywords:
- Financial institutions Money Banks banking Textbooks
- Resource Type:
- e-book
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e-book
Organizational Behavior bridges the gap between theory and practice with a distinct "experiential" approach. On average, a worker in the USA will change jobs 10 times in 20 years. In order to succeed in this type of career situation, individuals need to be armed with the tools necessary to be life-long learners. To that end, this book is not be about giving students all the answers to every situation they may encounter when they start their first job or as they continue up the career ladder. Instead, this book gives students the vocabulary, framework, and critical thinking skills necessary to diagnose situations, ask tough questions, evaluate the answers received, and to act in an effective and ethical manner regardless of situational characteristics. Often, students taking OB either do not understand how important knowledge of OB can be to their professional careers, or they DO understand and they want to put that knowledge into practice. Organizational Behavior takes a more experiential angle to the material to meet both of those needs. The experiential approach can be incorporated in the classroom primarily through the "OB Toolbox." This feature brings life to the concepts and allows students to not only see how the OB theories unfold, but to practice them, as well.
- Subjects:
- Management
- Keywords:
- Personnel management Textbooks Organizational behavior
- Resource Type:
- e-book
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e-book
Personal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track. This book is arranged by learning objectives. The headings, summaries, reviews, and problems all link together via the learning objectives. This helps instructors to teach what they want, and to assign the problems that correspond to the learning objectives covered in class. Personal Finance includes personal finance planning problems with links to solutions, and personal application exercises, with links to their associated worksheet(s) or spreadsheet(s). In addition, the text boasts a large number of links to videos, podcasts, experts' tips or blogs, and magazine articles to illustrate the practical applications for concepts covered in the text. Rachel would love to hear from you. If you have questions about teaching with her book, comments about teaching Personal Finance, or just feedback, feel free to email her at rachelsiegelcfa@hughes.net. This textbook has been used in classes at: Miami University.
- Subjects:
- Finance
- Keywords:
- Investments Finance Personal Textbooks
- Resource Type:
- e-book
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e-book
Recognizing that a course in economics may seem daunting to some students, we have tried to make the writing clear and engaging. Clarity comes in part from the intuitive presentation style, but we have also integrated a number of pedagogical features that we believe make learning economic concepts and principles easier and more fun. These features are very student-focused. The chapters themselves are written using a “modular” format. In particular, chapters generally consist of three main content sections that break down a particular topic into manageable parts. Each content section contains not only an exposition of the material at hand but also learning objectives, summaries, examples, and problems. Each chapter is introduced with a story to motivate the material and each chapter ends with a wrap-up and additional problems. Our goal is to encourage active learning by including many examples and many problems of different types. A tour of the features available for each chapter may give a better sense of what we mean: Start Up—Chapter introductions set the stage for each chapter with an example that we hope will motivate readers to study the material that follows. These essays, on topics such as the value of a college degree in the labor market or how policy makers reacted to a particular economic recession, lend themselves to the type of analysis explained in the chapter. We often refer to these examples later in the text to demonstrate the link between theory and reality. Learning Objectives—These succinct statements are guides to the content of each section. Instructors can use them as a snapshot of the important points of the section. After completing the section, students can return to the learning objectives to check if they have mastered the material.Heads Up!—These notes throughout the text warn of common errors and explain how to avoid making them. After our combined teaching experience of more than fifty years, we have seen the same mistakes made by many students. This feature provides additional clarification and shows students how to navigate possibly treacherous waters. Key Takeaways—These statements review the main points covered in each content section. Key Terms—Defined within the text, students can review them in context, a process that enhances learning. Try It! questions—These problems, which appear at the end of each content section and which are answered completely in the text, give students the opportunity to be active learners. They are designed to give students a clear signal as to whether they understand the material before they go on to the next topic. Cases in Point—These essays included at the end of each content section illustrate the influence of economic forces on real issues and real people. Unlike other texts that use boxed features to present interesting new material or newspaper articles, we have written each case ourselves to integrate them more clearly with the rest of the text. Summary—In a few paragraphs, the information presented in the chapter is pulled together in a way that allows for a quick review of the material.End-of-chapter concept and numerical problems—These are bountiful and are intended to check understanding, to promote discussion of the issues raised in the chapter, and to engage students in critical thinking about the material. Included are not only general review questions to test basic understanding but also examples drawn from the news and from results of economics research. Some have students working with real-world data.
- Subjects:
- Economics
- Keywords:
- Macroeconomics Textbooks
- Resource Type:
- e-book
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e-book
Principles of Management teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership. Strategic — All business school teachings have some orientation toward performance and strategy and are concerned with making choices that lead to high performance. Principles of Management will frame performance using the notion of the triple bottom-line — the idea that economic performance allows individuals and organizations to perform positively in social and environmental ways as well. The triple bottom line is financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance. The Entrepreneurial Manager — While the "General Management" course at Harvard Business School was historically one of its most popular and impactful courses (pioneered in the 1960s by Joe Bower), recent Harvard MBAs did not see themselves as "general managers." This course was relabeled "The Entrepreneurial Manager" in 2006, and has regained its title as one of the most popular courses. This reflects and underlying and growing trend that students, including the undergraduates this book targets, can see themselves as entrepreneurs and active change agents, but not just as managers. By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management that students can relate to. At the same time, this perspective is as relevant to existing for-profit organizations (in the form intrapreneurship) as it is to not-for-profits and new entrepreneurial ventures. Active Leadership — Starting with the opening chapter, Principles of Management shows students how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Students are increasingly active as leaders at an early age, and are sometimes painfully aware of the leadership failings they see in public and private organizations. It is the leader and leadership that combine the principles of management (the artist's palette, tools, and techniques) to create the art of management. This book's modular format easily maps to a POLC (Planning, Organizing, Leading, and Controlling) course organization, which was created by Henri Fayol (General and industrial management (1949). London: Pitman Publishing company), and suits the needs of both undergraduate and graduate course in Principles of Management. This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.
- Subjects:
- Management
- Keywords:
- Management Textbooks
- Resource Type:
- e-book
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e-book
In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment. This is not a standard textbook that was adapted to the new publishing paradigm; it was designed from the beginning to utilize its capabilities. The book is written in collaboration by an expert in Project Management and an expert in writing instructional textbooks and using technology for communicating online to create a unique learning environment that prepares students to manage projects in a global, multicultural, and online environment. Project Management from Simple to Complex features a new model for managing projects, as well as, exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.
- Subjects:
- Management
- Keywords:
- Time management Textbooks Project management
- Resource Type:
- e-book
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e-book
This book is intended for the Risk Management and Insurance course where Risk Management is emphasized. When we think of large risks, we often think in terms of natural hazards such as hurricanes, earthquakes or tornados. Perhaps man-made disasters come to mind such as the terrorist attacks in the U.S. on September 11, 2001. Typically we have overlooked financial crises, such as the credit crisis of 2008. However, these types of man-made disasters have the potential to devastate the global marketplace. Losses in multiple trillions of dollars and in much human suffering and insecurity are already being totaled, and the global financial markets are collapsing as never before seen. We can attribute the 2008 collapse to financially risky behavior of a magnitude never before experienced. The 2008 U.S. credit markets were a financial house of cards. A basic lack of risk management (and regulators' inattention or inability to control these overt failures) lay at the heart of the global credit crisis. This crisis started with lack of improperly underwritten mortgages and excessive debt. Companies depend on loans and lines of credit to conduct their routine business. If such credit lines dry up, production slows down and brings the global economy to the brink of deep recession—or even depression. The snowballing effect of this failure to manage the risk associated with providing mortgage loans to unqualified home buyers have been profound, indeed. When the mortgages failed because of greater risk- taking on the Street, the entire house of cards collapsed. Probably no other risk-related event has had, and will continue to have, as profound an impact world wide as this risk management failure. How was risk in this situation so badly managed? What could firms and individuals have done to protect themselves? How can government measure such risks (beforehand) to regulate and control them? These and other questions come to mind when we contemplate the consequences of this risk management fiasco. Standard risk management practice would have identified sub-prime mortgages and their bundling into mortgage-backed-securities as high risk. People would have avoided these investments or would have put enough money into reserve to be able to withstand defaults. This did not happen. Accordingly, this book may represent one of the most critical topics of study that the student of the 21st century could ever undertake. Risk management will be a major focal point of business and societal decision—making in the 21st century. A separate focused field of study, it draws on core knowledge bases from law, engineering, finance, economics, medicine, psychology, accounting, mathematics, statistics and other fields to create a holistic decision-making framework that is sustainable and value- enhancing. This is the subject of this book.
- Subjects:
- Management
- Keywords:
- Risk management Risk (Insurance) Textbooks
- Resource Type:
- e-book
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e-book
This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability. What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward ”sustainable development“ has caused many firms to adopt policies and practices that reflect what is sometimes called a ”sustainable business“ or ”triple bottom line“ approach. ”Triple bottom line“ refers to the demonstration of strong performance across economic, social, and environmental indicators. Those measures serve as indicators of fiduciary responsibility to a growing set of concerned investors and therefore can help ensure access to capital. They also enable innovators to lower costs, create strategic differentiation, reduce risk, and position themselves for competitive advantage over rivals less attuned to trends. The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, and Sustainability, Innovation, and Entrepreneurship explores this evolution; its necessity, its implications and its progression.
- Subjects:
- Management
- Keywords:
- Entrepreneurship Business -- Environmental aspects Sustainable development Textbooks
- Resource Type:
- e-book
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e-book
The Basics of General, Organic, and Biological Chemistry by David W. Ball, John W. Hill, and Rhonda J. Scott is for the one-semester General, Organic and Biological Chemistry course. The authors designed this textbook from the ground up to meet the needs of a one-semester course. It is 20 chapters in length and approximately 350-400 pages; just the right breadth and depth for instructors to teach and students to grasp. In addition, The Basics of General, Organic, and Biological Chemistry is written not by one chemist, but THREE chemistry professors with specific, complimentary research and teaching areas. David W. Ball's specialty is physical chemistry, John W. Hill's is organic chemistry, and finally, Rhonda J. Scott's background is in enzyme and peptide chemistry. These three authors have the expertise to identify and present only the most important material for students to learn in the GOB Chemistry course. These experienced authors have ensured their text has ample in-text examples, and ”Test Yourself“ questions following the examples so students can immediately check their comprehension. The end-of-chapter exercises will be paired, with one answered in the back of the text so homework can easily be assigned and self-checked. The Basics of General, Organic, and Biological Chemistry by David W. Ball, John W. Hill, and Rhonda J. Scott is the right text for you and your students if you are looking for a GOB textbook with just the right amount of coverage without overdoing the concepts and overwhelming your students.
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e-book
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills. What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business‚ or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive. Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements: 1. Content The content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively. 2. Selling U: The last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student's job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself. 3. Video Resources:Videos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available: … Video Ride-alongs — One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals — one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be ”virtual ride-alongs“ so the students can actually feel as though they are getting insights first hand from selling professionals. … Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments. … Video Learning Segments In addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises. 4. The Power of Selling LinkedIn Group. This group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with ”real world“ selling professionals. Kim Richmond's The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you're ready to prepare your ”students of selling“ for all that lies ahead in their professional career—you're ready for this book. Check it out.
- Subjects:
- Marketing
- Keywords:
- Sales personnel Selling Textbooks Success in business
- Resource Type:
- e-book
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e-book
Think Python is a concise introduction to software design using the Python programming language. Intended for people with no programming experience, this book starts with the most basic concepts and gradually adds new material. Some of the ideas students find most challenging, like recursion and object-oriented programming, are divided into a sequence of smaller steps and introduced over the course of several chapters. This textbook has been used in classes atBard College,Olin College of Engineering, University of California, Santa Barbara, University of Maine, University of Northern Colorado.
- Subjects:
- Computing
- Keywords:
- Computer programming Python (Computer program language) Textbooks Programming languages (Electronic computers)
- Resource Type:
- e-book