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  • Video 
    What It Takes to Do Extreme Astrophysics

    What It Takes to Do Extreme Astrophysics

    All over the planet, giant telescopes and detectors are looking (and listening) for clues to the workings of the universe. At the INK Conference, science writer Anil Ananthaswamy tours us around these amazing installations, taking us to some of the most remote and silent places on Earth.

    Subjects:
    Physics and Cosmology and Astronomy
    Keywords:
    Astrophysics -- Research Dark matter (Astronomy)
    Resource Type:
    Video
     
  • Video 
    What Physics Taught Me about Marketing

    What Physics Taught Me about Marketing

    Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

    Subjects:
    Marketing and Physics
    Keywords:
    Bring Physics
    Resource Type:
    Video
     
  • Others 
    What is Translation?

    What is Translation?

    In four short dialogues, Oliver Taplin, Emeritus Professor in the Oxford University Classics Department and Lorna Hardwick, Professor of Classical Studies and Director of the Classical Receptions in Late Twentieth Century Drama and Poetry in English project, discuss the issues surrounding the translation of Ancient Greek and Roman texts for modern audiences. Looking into the technical, philosophical and literary aspects of this, they centre their discussions around four topics: Is there a core to translation? Is there ever a faithful translation? Can Poetry be Translated? And who translates and for whom?

    Subjects:
    Translating and Interpreting
    Keywords:
    Translating interpreting
    Resource Type:
    Others
     
  • Presentation 
    What's in Your (Customer's) Wallet?

    What's in Your (Customer's) Wallet?

    This video was recorded at 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Washington 2010. In 2009 IBM was recognized as a finalist of the INFORMS Edelman competition for its predictive modeling initiative to improve the productivity of its global salesforce and with an estimated business impact of ~ 100 Million dollars. The first component implements some traditional propensity modeling to identify new sales opportunities and is currently used by over 13,000 sales reps. The second 'wallet estimation' component is used strategically to allocate sales resources based on validated analytical estimates of revenue opportunity. In this case study we cover the key elements leading to the success including the data integration, data mining and predictive modeling, solution delivery, human guided model validation, integration of the business process and we conclude with an assessment of the bottom-line business impact.

    Subjects:
    Management and Computing
    Keywords:
    Management -- Data processing Sales management -- Data processing
    Resource Type:
    Presentation
     
    OER
  • e-book 
    Whitman Calculus

    Whitman Calculus

    An introductory level single variable calculus book, covering standard topics in differential and integral calculus, and infinite series. Late transcendentals and multivariable versions are also available. This textbook has been used in classes at:Boise State University,Claremont McKenna College,University of Minnesota, University of Puget Sound, Western Connecticut State University, Whitman College.

    Subjects:
    Mathematics and Statistics
    Keywords:
    Calculus Textbooks
    Resource Type:
    e-book
     
  • e-book 
    Work

    Writing Spaces: Readings on Writing Vol. I

    Volumes in Writing Spaces: Readings on Writing offer multiple perspectives on a wide-range of topics about writing, much like the modelmade famous by Wendy Bishop's “The Subject Is . . .” series. In eachchapter, authors present their unique views, insights, and strategies forwriting by addressing the undergraduate reader directly. Drawing ontheir own experiences, these teachers-as-writers invite students to joinin the larger conversation about developing nearly every aspect of thecraft of writing. Consequently, each essay functions as a standalonetext that can easily complement other selected readings in writing orwriting-intensive courses across the disciplines at any level. Topics in Volume 1 of the series include academic writing, how to interpret writing assignments, motives for writing, rhetorical analysis, revision, invention, writing centers, argumentation, narrative, reflective writing, Wikipedia, patchwriting, collaboration, and genres.

    Subjects:
    English Language
    Keywords:
    Textbooks English language -- Rhetoric
    Resource Type:
    e-book