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e-book
Accounting Principles: A Business Perspective uses annual reports of real companies to illustrate many of the accounting concepts in use in business today. Gaining an understanding of accounting terminology and concepts, however, is not enough to ensure your success. You also need to be able to find information on the Internet, analyze various business situations, work effectively as a member of a team, and communicate your ideas clearly. This text was developed to help you develop these skills.
- Subjects:
- Accounting
- Keywords:
- Accounting Textbooks
- Resource Type:
- e-book
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e-book
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
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e-book
This textbook, or really a “coursebook” for a college freshman-level class, has been updated for Spring 2014 and provides an introduction to programming and problem solving using both Matlab and Mathcad. We provide a balanced selection of introductory exercises and real-world problems (i.e. no “contrived” problems). We include many examples and screenshots to guide the reader. We assume no prior knowledge of Matlab or Mathcad.
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e-book
Volumes in Writing Spaces: Readings on Writing offer multiple perspectives on a wide-range of topics about writing. In each chapter, authors present their unique views, insights, and strategies for writing by addressing the undergraduate reader directly. Drawing on their own experiences, these teachers-as-writers invite students to join in the larger conversation about the craft of writing. Consequently, each essay functions as a standalone text that can easily complement other selected readings in writing or writing-intensive courses across the disciplines at any level. Volume 2 continues the tradition of the previous volume with topics, such as the rhetorical situation, collaboration, documentation styles, weblogs, invention, writing assignment interpretation, reading critically, information literacy, ethnography, interviewing, argument, document design, and source integration.
- Subjects:
- English Language
- Keywords:
- Textbooks English language -- Rhetoric
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- e-book
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e-book
The Writing Spaces Web Writing Style Guide was created as a crowdsourcing project of Collaborvention 2011: A Computers and Writing Unconference. College writing teachers from around the web joined together to create this guide (see our Contributors list). The advice within it is based on contemporary theories and best practices. While the text was originally written for students in undergraduate writing classes, it can also be a suitable resource for other writers interested in learning more about writing for the web. This document is available as a web text for reading online, a printer-friendly PDF, and an EPUB ereader versions.
- Subjects:
- English Language
- Keywords:
- Online authorship Conference papers proceedings Textbooks
- Resource Type:
- e-book
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e-book
The editors of Writing in Knowledge Societies provide a thoughtful, carefully constructed collection that addresses the vital roles rhetoric and writing play as knowledge-making practices in diverse knowledge-intensive settings. The essays in this book examine the multiple, subtle, yet consequential ways in which writing is epistemic, articulating the central role of writing in creating, shaping, sharing, and contesting knowledge in a range of human activities in workplaces, civic settings, and higher education. Writing in Knowledge Societies helps us conceptualize the ways in which rhetoric and writing work to organize, (re-)produce, undermine, dominate, marginalize, or contest knowledge-making practices in diverse settings, showing the many ways in which rhetoric and writing operate in knowledge-intensive organizations and societies.
- Subjects:
- English Language and Language and Languages
- Keywords:
- Rhetoric -- Research Textbooks English language -- Rhetoric
- Resource Type:
- e-book
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e-book
“Sound Reasoning” is a web-based, introductory music appreciation course. It offers a new approach to music appreciation for adults, focusing on style-independent concepts. While the course concentrates primarily on Western classical and modern music, the concepts that are introduced apply to music of any style or era. The goal of “Sound Reasoning” is to equip you with questions that you may ask of any piece of music, thereby creating a richer and more comprehensive understanding of music both familiar and unfamiliar. Here are some additional features of the course. 1) ”Sound Reasoning” is completely listening based. No ability to read music is required. 2) The course assumes little or no musical background. A minimum of terminology is invoked. 3) Musical examples are interpolated directly into the text. 4) The course is interactive. A “listening gallery” with exercises follows each module, so that you may practice and refine your listening skills. 5) The modules may be studied in sequence or individually. 6)You may easily print a .pdf of any module.. “Sound Reasoning” is designed as both a stand-alone, self-paced course as well as a supplement to existing university classes.
- Subjects:
- Performing Arts
- Keywords:
- Music appreciation Music Textbooks
- Resource Type:
- e-book
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e-book
This book is a practical discussion of six actionable steps that students can take to land a job regardless of the market. Whether the estimate is 25% unemployment or single-digit unemployment, that number doesn't apply to any one student. For any individual, the unemployment rate is 0% or 100%. One either has a job or doesn't. When any one person is looking for a job and there is 10% unemployment, that person just wants to be one of the nine people that has a job. Students might think even that one job is beyond their grasp. They think they don't have the right degree. Their school is in a different location than where they'd like to work. Not enough jobs are listed or employers are visiting the campus. This type of thinking cedes control of a student's search to outside forces. It is not up to professors, schools, career services support, or recruiters to get students a job. This book is about the proactive things that students can do to get themselves a job. In the first chapter, Six Steps to Job Search Success covers the different types of job searches: full-time job after graduation, internship, return to workforce, career change, relocation. The rest of the book is about how, regardless of the type of job search or overall market, one can be proactive and successfully land a job. This textbook outlines a structured approach, actionable steps, and stresses the importance of a student's willingness to see this through. Six Steps to Job Search Success provides that structure with six steps anyone can take to: Identify the types of jobs they'd like (Step 1: Identify Your Target) Position themselves for these jobs (Step 2: Create A Powerful Marketing Campaign) Figure out what employers are looking for (Step 3: Research) Develop relationships with prospective employers (Step 4: Network and Interview) Stay connected throughout the decision-making process and fix any problems that might arise (Step 5: Stay Motivated; Organized and Troubleshoot Your Search) Complete their search (Step 6: Negotiate and Close the Offer). Connie and Caroline are both former recruiters with over 40 years of combined hiring experience between them. Connie led recruiting areas for three Fortune 500 companies, and Caroline led recruiting in-house for a Fortune 500 but also as an external recruiter for established firms and start-ups. They've hired thousands of people from interns to senior executives. They developed the process detailed in Six Steps to Job Search Success based on how hiring works. The authors explain that in reality, the ability to look for a job and land a job is a separate and distinct skill than any of the skills required for the job itself. The goal of their book is share their job search techniques with your students so that your students can take control of their job search, add an exceptional new job to their career and enjoy the life rewards a satisfying career can bring. If you are interested in a practical approach that can deliver results, this book is for you and your course. Order a desk copy today and see for yourself.
- Keywords:
- Textbooks Job hunting
- Resource Type:
- e-book
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e-book
The reason why Randall Fallows wrote Exploring Perspectives: A Concise Guide to Analysis is simple: to help give students a better understanding of how to discover, develop, and revise an analytical essay. Here is how his 5 chapter book goes about doing just that: The first two chapters focus on the nature of an analysis and what's involved in writing an analytical essay. Randall shows that analysis consists of a balance of assertions (statements which present their viewpoints or launch an exploration of their concerns), examples (specific passages/scenes/events which inspire these views), explanations (statements that reveal how the examples support the assertions), and significance (statements which reveal the importance of their study to personal and/or cultural issues). After showing why each feature should be present throughout an essay, he reveals how to "set the stage" for producing one of their own. He first helps students to evaluate their own views on a subject and to examine how these views emerge from their own experiences, values and judgments. He, then, shows them how to research what others have said about the subject and provides suggestions for evaluating and incorporating this research into their own perspectives. Finally, Randall discusses the nature of writing, not as a linear procedure, but as a recursive process where the discovery and clarification of a concept occur simultaneously. The remaining three chapters reveal more specific advice on how to develop an analytical essay. Exploring Perspectives: A Concise Guide to Analysis by Randall Fallows is a great text to prepare any student to write analytical essays for the argument and persuasion courses.
- Subjects:
- English Language
- Keywords:
- Persuasion (Rhetoric) Textbooks English language -- Rhetoric Academic writing
- Resource Type:
- e-book
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e-book
The editors of Copy(write): Intellectual Property in the Writing Classroom bring together stories, theories, and research that can further inform the ways in which we situate and address intellectual property issues in our writing classrooms. The essays in the collection identify and describe a wide range of pedagogical strategies, consider theories, present research, explore approaches, and offer both cautionary tales and local and contextual successes that can further inform the ways in which we situate and address intellectual property issues in our teaching.
- Subjects:
- English Language
- Keywords:
- Rhetoric -- Study teaching (Higher) United States Textbooks Fair use (Copyright)
- Resource Type:
- e-book