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2011
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Courseware
The course provides a contextual and evolutionary account for how various Chinese classical thoughts...
- Subjects:
- Chinese Studies
- Keywords:
- Civilization Philosophy Chinese China
- Resource Type:
- Courseware
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e-book
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
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e-book
International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are. Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World provides exploration into building, leading, and thriving in global organizations in an increasingly flat world. The authors define ”Flat world“ as one where service industries that dwarf manufacturing industries in terms of scale and scope, an Internet that pervades life and work, and networks define modern businesses, whether service or manufacturing. Carpenter and Dunung's text is designed to speak to technologically-savvy students who see national borders as bridges and not barriers. The authors use the lexicon of international business, and additionally, develop students' knowledge of international contexts with the aim that they may launch, run, and work in any organization that is global in scope (or is wrestling with global competition or other global threats). The textbook is organized in 5 Sections: Section 1 introduces the global business course and concludes with a chapter on seizing global opportunities. Section 2 develops student knowledge about key facets of the global business environment, while Section 3 develops knowledge about how a student or organization can exploit opportunities in that global environment. Section 4 is devoted to entrepreneurship in a flat world — this section will explore why the entrepreneurial context is changing, provide lenses for identifying and capitalizing on entrepreneurial opportunities, and Section 5 shows how key organizational activities can be managed for global effectiveness. Every chapter has five enumerated learning objectives, each of these five sections concludes with a short summary (”Key Takeaways“) and five review questions. In addition, each chapter concludes with a mini case on a unique global business that encompasses the topics shown in the chapter. The authors even provide a set of end-of-chapter questions that are mapped to AACSB learning standards, so that you will be able to measure how well students are grasping course content that aligns with the AACSB guidelines. Request a desk copy of Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World to experience its current and progressive look at International Business for yourself.
- Subjects:
- Management and International Trade
- Keywords:
- Strategic planning International business enterprises -- Study teaching Textbooks
- Resource Type:
- e-book
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Others
What are the long-term consequences of decisions we make today, and to what extent should the interests of future generations be taken into account? There is a wide range of public policy challenges that require us to provide some sort of answer to these questions. This interdisciplinary seminar series brings together academics and experts to address the implications of critical questions arising from ideas of intergenerational justice.
- Subjects:
- Sociology
- Keywords:
- Intergenerational relations Justice
- Resource Type:
- Others
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Video
How does an English literature major ultimately end up as a cancer biologist? Varmus tells us of his circuitous path to becoming a scientist to illustrate the many routes that one can follow to a career in science.
- Keywords:
- Physical sciences -- Vocational guidance Biologists -- Vocational guidance
- Resource Type:
- Video
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Video
For a full year, A.J. Jacobs followed every piece of health advice he could -- from applying sunscreen by the shot glass to wearing a bicycle helmet while shopping. Onstage at TEDMED, he shares the surprising things he learned.
- Subjects:
- Health Sciences
- Keywords:
- Health behavior Noise pollution Joy
- Resource Type:
- Video
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Video
Adam Garone has an impressive moustache, and it's for a good cause. A co-founder of Movember, Garone's initiative to raise awareness for men's health -- by having men grow out their moustaches every November -- began as a dare in a bar in 2003. Now, it's a worldwide movement that raised $126 million for prostate cancer research last year.
- Subjects:
- Health Sciences
- Keywords:
- Health promotion Fund raising Prostate -- Cancer
- Resource Type:
- Video
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Video
The ISRM is extremely grateful to Dr. John Franklin for preparing this series of videos on Geological Engineering.
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Geotechnical engineering Engineering geology
- Resource Type:
- Video
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e-book
The overall goal of the authors with General Chemistry: Principles, Patterns, and Applications was to produce a text that introduces the students to the relevance and excitement of chemistry. Although much of first-year chemistry is taught as a service course, Bruce and Patricia feel there is no reason that the intrinsic excitement and potential of chemistry cannot be the focal point of the text and the course. So, they emphasize the positive aspects of chemistry and its relationship to students' lives, which requires bringing in applications early and often. In addition, the authors feel that many first year chemistry students have an enthusiasm for biologically and medically relevant topics, so they use an integrated approach in their text that includes explicit discussions of biological and environmental applications of chemistry. Topics relevant to materials science are also introduced to meet the more specific needs of engineering students. To facilitate integration of such material, simple organic structures, nomenclature, and reactions are introduced very early in the text, and both organic and inorganic examples are used wherever possible. This approach emphasizes the distinctions between ionic and covalent bonding, thus enhancing the students' chance of success in the organic chemistry course that traditionally follows general chemistry. Finally, the authors made a conscious effort to treat material that has traditionally been relegated to boxes, and thus perhaps perceived as peripheral by the students, by incorporating it into the text to serve as a learning tool. To begin the discussion of chemistry rapidly, the traditional first chapter introducing units, significant figures, conversion factors, dimensional analysis, and so on, has been reorganized. The material has been placed in the chapters where the relevant concepts are first introduced, thus providing three advantages: Eliminates the tedium of the traditional approach, which introduces mathematical operations at the outset, and thus avoids the perception that chemistry is a mathematics course; Avoids the early introduction of operations such as logarithms and exponents, which are typically not encountered again for several chapters and may easily be forgotten when they are needed; and Provides a review for those students who have already had relatively sophisticated high school chemistry and math courses, although the sections are designed primarily for students unfamiliar with the topic. Consider this text for your course if you are interested in In summary, a text that represents a step in the evolution of general chemistry texts toward one that reflects the increasing overlap between chemistry and other disciplines. Most importantly, if you want a text that discusses exciting and relevant aspects of biological, environmental, and materials science that are usually relegated to the last few chapters, in a format that allows the you to tailor the emphasis to the needs of the class. Request your desk copy today.
- Subjects:
- Chemistry
- Keywords:
- Environmental chemistry Chemistry Physical theoretical Chemistry Textbooks
- Resource Type:
- e-book
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e-book
A college (or advanced high school) level text dealing with the basic principles of matrix and linear algebra. It covers solving systems of linear equations, matrix arithmetic, the determinant, eigenvalues, and linear transformations. Numerous examples are given within the easy to read text. This third edition corrects several errors in the text and updates the font faces.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Matrices Algebra Textbooks
- Resource Type:
- e-book