Search Constraints
Number of results to display per page
Results for:
Research and Investigation
Remove constraint Research and Investigation
Year
2012
Remove constraint Year: 2012
« Previous |
1 - 10 of 12
|
Next »
Search Results
-
e-book
Emerging from the International WAC/WID Mapping Project, this collection of essays is meant to inform decision-making by teachers, program managers, and college/university administrators considering how writing can most appropriately be defined, managed, funded, and taught in the places where they work. Writing Programs Worldwide offers an important global perspective to the growing research literature in the shaping of writing programs. The authors of its program profiles show how innovators at a diverse range of universities on six continents have dealt creatively over many years with day-to-day and long-range issues affecting how students across disciplines and languages grow as communicators and learners. In these profiles, we see teachers and researchers relying on colleagues and on transnational scholarship to build initiatives that are both well suited to their specific environments and can serve as regional and often global models. Their struggles and achievements offer insights to colleagues in similar locales and across borders who seek to establish, enhance, and assess their own work as designers of writing programs. An introduction and three section essays by the editors illuminate themes that inform this collection. Growing networks of initiators and scholars and survey results from the International WAC/WID Mapping Project exemplify the argument of this collection for transnational exchange and collaboration.
- Subjects:
- English Language
- Keywords:
- Textbooks Academic writing
- Resource Type:
- e-book
-
e-book
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.
- Subjects:
- Marketing
- Keywords:
- Internet marketing Internet advertising Textbooks
- Resource Type:
- e-book
-
e-book
The thirty chapters in this edited collection were selected from the more than 500 presentations at the Writing Research Across Borders II Conference in 2011. With representatives from more than forty countries, this conference gave rise to the International Society for the Advancement of Writing Research. The chapters selected for this collection represent cutting edge research on writing from all regions, organized around three themes—cultures, places, and measures. The authors report research that considers writing in all levels of schooling, in science, in the public sphere, and in the workplace, as well as at the relationship among these various places of writing. The authors also consider the cultures of writing—among them national cultures, gender cultures, schooling cultures, scientific cultures, and cultures of the workplace. Finally, the chapters examine various ways of measuring writing and how these measures interact with practices of teaching and learning.Edited by Charles Bazerman, Chris Dean, Jessica Early, Karen Lunsford, Suzie Null, Paul Rogers, and Amanda Stansell.
- Subjects:
- English Language and Language and Languages
- Keywords:
- Rhetoric -- Research Rhetoric -- Study teaching Conference papers proceedings Textbooks
- Resource Type:
- e-book
-
e-book
The author of Principles of Sociological Inquiry: Qualitative and Quantitative Methods, Amy Blackstone, started envisioning this textbook while sitting in her own undergraduate sociology research methods class. She enjoyed the material but wondered about its relevance to her everyday life and future plans (the idea that one day she would be teaching such a class hadn't yet occurred to her). Now that she teaches the research methods course, she realizes that students today wonder the very same thing. While the importance of understanding research methods is usually clear to those students who intend to pursue an advanced degree, Amy wanted to write a text that would assist research methods teachers in demonstrating to all types of students the relevance of this course. In addition, Amy Blackstone's experience as an active researcher who uses both qualitative and quantitative methods made her acutely aware of the need for a balanced approach in teaching methods of sociological inquiry. Together, Amy Blackstone's experiences as a student, researcher, and teacher shape the three overriding objectives of Principles of Sociological Inquiry: Qualitative and Quantitative Methods: Relevance, Balance, and Accessibility. Principles of Sociological Inquiry: Qualitative and Quantitative Methods emphasizes the relevance of research methods for the everyday lives of its readers, undergraduate students.Each chapter describes how research methodology is useful for students in the multiple roles they fill: As consumers of popular and public information As citizens As current and future employees. Connections to these roles are made throughout and directly within the main text of the book Principles of Sociological Inquiry: Qualitative and Quantitative Methods also provides balanced coverage of qualitative and quantitative approaches by integrating a variety of examples from recent and classic sociological research. The text challenges students to debate and discuss the strengths and weaknesses of both approaches. Finally, one of the most important goals Amy had for Principles of Sociological Inquiry: Qualitative and Quantitative Methods was to introduce students to the core principles of social research in a way that is straightforward and engaging. As such, the text reflects public sociology's emphasis on making sociology accessible and readable. No one can validate that claim more than a teacher or student. So, take a look for yourself today and review Principles of Sociological Inquiry: Qualitative and Quantitative Methods by Amy Blackstone to see if its approach toward relevance, balance, and accessibility are right for your course and students.
- Subjects:
- Sociology and Statistics and Research Methods
- Keywords:
- Sociology -- Research -- Methodology Sociology -- Research Textbooks
- Resource Type:
- e-book
-
e-book
Welcome to Essentials of Nutrition: A Functional Approach! This book is written for students who are not majoring in nutrition, but want to learn about the fundamental aspects of nutrition and how it applies to their own lives. We have written this book with the assumption that you have little or no prior knowledge of college level chemistry, biology, or physiology. But that does not mean it’s not scientific! Nutrition is a science-based discipline, so all the material included is backed up by rigorous scientific research, but it is presented in a clear, easy-to-understand fashion without requiring a background in science.
- Subjects:
- Food Science
- Keywords:
- Nutrition Textbooks
- Resource Type:
- e-book
-
e-book
It is essential to lay a solid foundation in mathematics if a student is to be competitive in today's global market. The importance of algebra, in particular, cannot be overstated, as it is the basis of all mathematical modeling used in applications found in all disciplines. Traditionally, the study of algebra is separated into a two parts, Elementary and Intermediate Algebra. This textbook by John Redden, Intermediate Algebra, is the second part. Written in a clear and concise manner, it carefully builds on the basics learned in Elementary Algebra and introduces the more advanced topics required for further study in applications found in most disciplines. Used as a standalone textbook, Intermediate Algebra offers plenty of review as well as something new to engage the student in each chapter. Written as a blend of the traditional and graphical approaches to the subject, this textbook introduces functions early and stresses the geometry behind the algebra. While CAS independent, a standard scientific calculator will be required and further research using technology is encouraged. Intermediate Algebra is written from the ground up in an open and modular format, allowing the instructor to modify it and leverage their individual expertise as a means to maximize the student experience and success. A more modernized element, embedded video examples, are present, but the importance of practice with pencil and paper is consistently stressed. Therefore, this text respects the traditional approaches to algebra pedagogy while enhancing it with the technology available today. The importance of Algebra cannot be overstated; it is the basis for all mathematical modeling used in all disciplines. After completing a course sequence based on Elementary and Intermediate Algebra, students will be on firm footing for success in higher-level studies at the college level.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Algebra Textbooks
- Resource Type:
- e-book
-
e-book
Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach is to teach the leader or leaders how to direct or control the organizations' reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of front line employees, and is alienating for front line employees. Focusing on Organizational Change offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of future pressures to change. Based on systematic research of more than 5,000 respondents working within more than 200 organization or organizational units conducted during the previous decade, this book offers a clear and proven method for diagnosing your organizational change capacity. While building organizational change capacity is not fast or easy, it is essential for effective leadership and organizational survival in the 21st century.
- Subjects:
- Management
- Keywords:
- Organizational change Personnel management Textbooks
- Resource Type:
- e-book
-
e-book
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management. Evaluate Developing New Products and Services by Sanders for your marketing courses today.
- Subjects:
- Management and Industrial and Systems Engineering
- Keywords:
- Product differentiation New products Textbooks
- Resource Type:
- e-book
-
e-book
This course was developed by the Centers for Disease Control and Prevention (CDC) as a self-study course. Students who successfully complete this course should be able to correctly: Describe key features and applications of descriptive and analytic epidemiology. Calculate and interpret ratios, proportions, incidence rates, mortality rates, prevalence, and years of potential life lost. Calculate and interpret mean, median, mode, ranges, variance, standard deviation, and confidence interval. Prepare and apply tables, graphs, and charts such as arithmetic-scale line, scatter diagram, pie chart, and box plot. Describe the processes, uses, and evaluation of public health surveillance. Describe the steps of an outbreak investigation.
- Course related:
- SN3303 Public Health and Infection Control
- Subjects:
- Public Health and Health Sciences
- Keywords:
- Biometry Epidemiology Public health
- Resource Type:
- e-book
-
e-book
This book focuses on a selection of key research areas, such as inertial navigation, control of unmanned aircraft and helicopters, trajectory control of an unmanned space re-entry vehicle, aeroservoelastic control, adaptive flight control, and fault tolerant flight control. This book consists of two major sections. The first section focuses on a literature review and some recent theoretical developments in flight control systems. The second section discusses some concepts of adaptive and fault-tolerant flight control systems. Each technique discussed in this book is illustrated by a relevant example.
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Flight control Automatic pilot (Airplanes)
- Resource Type:
- e-book