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  • e-book 
    Work

    eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition

    The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.

    Subjects:
    Marketing
    Keywords:
    Internet marketing Textbooks
    Resource Type:
    e-book
     
  • Courseware 
    Fundamentals of Photovoltaics

    Fundamentals of Photovoltaics

    Fundamentals of photoelectric conversion: charge excitation, conduction, separation, and collection. Lectures cover commercial and emerging photovoltaic technologies and cross-cutting themes, including conversion efficiencies, loss mechanisms, characterization, manufacturing, systems, reliability, life-cycle analysis, risk analysis, and technology evolution in the context of markets, policies, society, and environment.

    Subjects:
    Environmental Engineering and Building Services Engineering
    Keywords:
    Photovoltaic cells Photovoltaic power systems Photovoltaic power generation
    Resource Type:
    Courseware