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e-book
Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology. The teaching approach in Information Systems: A Manager's Guide to Harnessing Technology can change this. The text offers a proven approach that has garnered student praise, increased IS enrollment, and engaged students to think deeper and more practically about the space where business and technology meet. Every topic is related to specific business examples, so students gain an immediate appreciation of its importance. Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students. And while chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned, asking questions like: Why was Netflix able to repel Blockbuster and WalMart? How did Harrah's Casino's become twice as profitable as comparably-sized Caesar's, enabling the former to acquire the latter? How does Spain's fashion giant Zara, a firm that shuns the sort of offshore manufacturing used by every other popular clothing chain, offer cheap fashions that fly off the shelves, all while achieving growth rates and profit margins that put Gap to shame? Why do technology markets often evolve into winner-take-all or winner take-most scenarios? And how can managers compete when these dynamics are present? Why is Google more profitable than Disney? How much is Facebook really worth? The teaching approach in this text encourages students to think deeper and more practically about the space where business and technology meet. Every topic is related to specific business examples, so students gain an immediate appreciation of its importance. Rather than starting with technical topics, the book starts with strategic thinking, focusing on big-picture issues that interest students.
- Subjects:
- Computing
- Keywords:
- Information resources management Management information systems Information technology Textbooks
- Resource Type:
- e-book
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Video
In this video, it is about the intellectual property. It elaborates the four type of intellectual propery, trademark, copyright, design rights, and patent.
- Subjects:
- Law and Legislation and Statistics and Research Methods
- Keywords:
- Intellectual property Design protection Industrial property
- Resource Type:
- Video
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e-book
Welcome to the Eighth Edition of Introduction to Programming Using Java, a free, on-line textbook on introductory programming, which uses Java as the language of instruction. This book is directed mainly towards beginning programmers, although it might also be useful for experienced programmers who want to learn something about Java. It is not meant to provide complete coverage of the Java language. The eighth edition requires Java 8 or later, and it uses JavaFX for GUI programming. Version 8.1 is a small update of Version 8.0. This version briefly covers some of the new features in Java 11 and makes it clearer how to use this book with Java 11 and later.
- Subjects:
- Computing
- Keywords:
- Java (Computer program language) Computer programming Programming languages (Electronic computers) Textbooks
- Resource Type:
- e-book
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e-book
When you teach Introduction to Psychology, do you find it difficult — much harder than teaching classes in statistics or research methods? Do you easily give a lecture on the sympathetic nervous system, a lecture on Piaget, and a lecture on social cognition, but struggle with linking these topics together for the student? Do you feel like you are presenting a laundry list of research findings rather than an integrated set of principles and knowledge? Have you wondered how to ensure your course is relevant to your students? Introduction to Psychology utilizes the dual theme of behavior and empiricism to make psychology relevant to intro students. The author wrote this book to help students organize their thinking about psychology at a conceptual level. Five or ten years from now, he does not expect his students to remember the details of most of what he teaches them. However, he does hope that they will remember that psychology matters because it helps us understand behavior and that our knowledge of psychology is based on empirical study. This book is designed to facilitate these learning outcomes, and he has used three techniques to help focus students on behavior: Chapter Openers: Each chapter opens showcasing an interesting real world example of people who dealing with behavioral questions and who can use psychology to help them answer them. The opener is designed to draw the student into the chapter and create an interesting in learning about the topic. Psychology in Everyday Life: Each chapter contains one or two features designed to link the principles from the chapter to real-world applications in business, environment, health, law, learning, and other relevant domains. For instance, the application in Chapter 7 on Development, ”What makes good parents“ applies the concepts of parenting styles in a mini-handbook about parenting, and the application in Chapter 3 is about the difficulties that left-handed people face performing everyday tasks in a right-handed world. Research Foci: Introduction to Psychology emphasizes empiricism throughout, but without making it a distraction from the main story line. Each chapter presents two close-ups on research — well articulated and specific examples of research within the content area, each including a summary of the hypotheses, methods, results, and interpretations. This feature provides a continuous thread that reminds students of the importance of empirical research. The research foci also emphasize the fact that findings are not always predictable ahead of time (dispelling the myth of hindsight bias), and also help students understand how research really works. The author's focus on behavior and empiricism has produced, Introduction to Psychology, a text that is better organized, has fewer chapters, and is somewhat shorter than many of the leading books. Now, you don't have to believe us. Check the book out online or order your desk copy today.
- Subjects:
- Psychology
- Keywords:
- Psychology Textbooks
- Resource Type:
- e-book
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e-book
Introduction to Sociology 2e adheres to the scope and sequence of a typical, one-semester introductory sociology course. It offers comprehensive coverage of core concepts, foundational scholars, and emerging theories. The textbook presents section reviews with rich questions, discussions that help students apply their knowledge, and features that draw learners into the discipline in meaningful ways. The second edition has been updated significantly to reflect the latest research and current, relevant examples. Changes made in Introduction to Sociology 2e are described in the preface to help instructors transition to the second edition.
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e-book
This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC's tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national and finally provincial context. Some chapters are quite global in focus while others concentrate primarily on British Columbia. Chapter content is based on available data and research, and input from collaborators. Each chapter features “Spotlight On” text boxes that highlight an organization, business, or other key component of the chapter's theme. “Take a Closer Look” features encourage students to do further reading on particular subjects. At the end of each chapter, key terms are presented in alphabetical order to help students gain confidence with terminology. These are followed by chapter exercises and a case study for in-depth exploration of the subject matter. Key terms are summarized in a Glossary at the end of the textbook.
- Keywords:
- Hospitality industry British Columbia Tourism Textbooks
- Resource Type:
- e-book
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e-book
Introduction to the Modeling and Analysis of Complex Systems introduces students to mathematical/computational modeling and analysis developed in the emerging interdisciplinary field of Complex Systems Science. Complex systems are systems made of a large number of microscopic components interacting with each other in nontrivial ways. Many real-world systems can be understood as complex systems, where critically important information resides in the relationships between the parts and not necessarily within the parts themselves. This textbook offers an accessible yet technically-oriented introduction to the modeling and analysis of complex systems. The topics covered include: fundamentals of modeling, basics of dynamical systems, discrete-time models, continuous-time models, bifurcations, chaos, cellular automata, continuous field models, static networks, dynamic networks, and agent-based models. Most of these topics are discussed in two chapters, one focusing on computational modeling and the other on mathematical analysis. This unique approach provides a comprehensive view of related concepts and techniques, and allows readers and instructors to flexibly choose relevant materials based on their objectives and needs. Python sample codes are provided for each modeling example.
- Subjects:
- Computing
- Keywords:
- System analysis -- Mathematical models Computational complexity Textbooks System theory -- Mathematical models
- Resource Type:
- e-book
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Video
The working of a jet engine is explained in this video in a logical and illustrative manner with help of animation. This video takes the viewer through 1-spool engine, 2-spool engine, turbo jet engine and turbofan engine.
- Course related:
- AAE3003 Aircraft Propulsion Systems
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Airplanes -- Jet propulsion Aircraft gas-turbines Airplanes -- Turbojet engines
- Resource Type:
- Video
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e-book
This textbook is a comprehensive lab manual for the core curriculum Introductory Geosciences classes with both informational content and laboratory exercises. Topics include basic laws and theories in Geology, the Earth's interior and plate tectonics, water and climate change, igneous rocks and volcanoes, and earthquakes.
- Subjects:
- Environmental Sciences
- Keywords:
- Geology -- Study teaching Laboratory manuals Textbooks
- Resource Type:
- e-book
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e-book
Le Littéraire dans le quotidien is an open textbook for use in French courses. The Literary in the Everyday represents a new pedagogical approach to reading and writing at the lower levels and is applicable to all languages. Teachers of foreign languages besides French can read about the approach in the Teacher's Guide. Go to Google Drive for individual chapters. Additionally, the Foreign Languages & The Literary in the Everyday (FLLITE) Project, a joint initiative of COERLL and CERCLL, two national foreign language resource centers, offers open resources for professional development in the publication of CC licensed FLLITE lessons in any language.
- Subjects:
- Foreign Language Learning
- Keywords:
- French language -- Reading French language -- Study teaching Textbooks French language -- Writing
- Resource Type:
- e-book