The metaverse is redesigning the future of the internet in a 3D virtual world. But what exactly is the metaverse, and who are key players in it? On this six-week course, you’ll answer these questions and more as you explore the opportunities and challenges in the metaverse and what businesses can do to enter this era. You’ll analyse the metaverse from various dimensions such as virtual reality (VR), augmented reality, Web3/NFT, and virtual amusement parks. Through this exploration, you’ll learn how to design effective marketing campaigns or design innovative applications for the metaverse.
‘The metaverse’ does not yet exist. It merely exists as many different visions of a future of computing, especially a future that Meta and Mark Zuckerberg would like to shape. Meanwhile, the history of computing has been marked by visions of augmented or virtual reality. At the same time, many media-technical elements of the metaverse-to-come already exist, such as games engines or VR glasses. This course therefore deals with visions of metaverses and their current media-technical instantiations. It explores some of the back stories of current and future metaverses, takes a critical look at current media, technical, social and economic aspects of existing offerings, and offers practical experiences of virtual worlds and the tools used to build them.
