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e-book
Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course. Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Apple to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture. In Chapter 1, for example, the authors describe how “The Social Network” illustrates intended, emergent, and realized strategies. You can expect Mastering Strategic Management to cover all of the traditional topics that standard strategic management texts cover, but in an exciting way that will assist you in engaging your students in your course. See for yourself by checking out the book online today.
- Subjects:
- Management
- Keywords:
- Strategic planning Planning
- Resource Type:
- e-book
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Video
Do you have an upcoming paper or project, but aren't sure what you should focus on? Then this is the video for you! This quick, interactive tutorial will help you choose a research topic and brainstorm research questions, as well as giving you some next steps in the process of developing a research question! So, what are you waiting for? Let's get started!
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Courseware
This subject focuses on the specifics of strategy and organization of the multinational company, and provides a framework for formulating successful and adaptive strategies in an increasingly complex world economy. Topics include the globalization of industries, the continuing role of country factors in competition, organization of multinational enterprises, and building global networks. This particular version of the subject is taught and tailored specifically to those enrolled in the MIT Sloan Fellows Program.
- Subjects:
- Management
- Keywords:
- International business enterprises -- Management Globalization
- Resource Type:
- Courseware