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Discipline
Business
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64
Subjects
Hotel, Travel and Tourism
61
Marketing
61
Food and Beverage
2
Management
1
Keywords
Hospitality industry -- Marketing
48
Hotels -- Marketing
41
Target marketing
8
Family vacations
5
Branding (Marketing)
4
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Resource Type
Others
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64
Creator / Instructor
Lin, Pearl
61
InfoLit for U MOOC
2
Cao, Nicole
1
Chai, Xiao Xia
1
Chen, Jarrina
1
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Affiliation
Hong Kong Polytechnic University
64
Year
2023
61
2018
2
Language
Chinese
61
English
23
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
61
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