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Communication and Promotion
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Written by two nationally recognized experts in information strategy, Information Strategies for Communicators leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout. The definitive text for the information search and evaluation process as practiced by news and strategic communication message producers. Currently used at the University of Minnesota School of Journalism and Mass Communication; JOUR 3004W/V, Information for Mass Communication.
- Subjects:
- Communication
- Keywords:
- Mass media -- Study teaching Communication -- Research -- Methodology Mass media -- Research -- Methodology Textbooks
- Resource Type:
- e-book
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e-book
According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook. Today's students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge's sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan's Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation. The goal is to adopt a textbook that will support and complement your teaching of this course. Understanding Media and Culture: An Introduction to Mass Communication will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
- Subjects:
- Communication
- Keywords:
- Hbooks manuals etc. Mass media Social media Textbooks
- Resource Type:
- e-book
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e-book
Stand up, Speak out: The Practice and Ethics of Public Speakingfeatures two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication. It is this practical approach and integrated ethical coverage that setsStand up, Speak out: The Practice and Ethics of Public Speakingapart from the other texts in this market.
- Subjects:
- Communication
- Keywords:
- Communication -- Moral ethical aspects Public speaking Textbooks
- Resource Type:
- e-book
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e-book
Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. Beginning with the sentence and its essential elements, this book addresses each concept with clear, concise and effective examples that are immediately reinforced with exercises and opportunities to demonstrate, and reinforce, learning. Each chapter allows your students to demonstrate mastery of the principles of quality writing. With its incremental approach, it can address a range of writing levels and abilities, helping each student in your course prepare for their next writing or university course. Constant reinforcement is provided through examples and exercises, and the text involves students in the learning process through reading, problem-solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-to-understand basis for discussion and exploration. This will put your students at ease, and allow for greater absorption of the material. Tips for effective writing are included in every chapter, as well. Thought-provoking scenarios provide challenges and opportunities for collaboration and interaction. These exercises are especially helpful if you incorporate group work in your course. Clear exercises teach sentence and paragraph writing skills that lead to common English composition and research essays. Features: Exercises are integrated in each segment. Each concept is immediately reinforced as soon as it is introduced to keep students on track. Exercises are designed to facilitate interaction and collaboration. This allows for peer-peer engagement, development of interpersonal skills, and promotion of critical thinking skills. Exercises that involve self-editing and collaborative writing are featured. This feature develops and promotes student interest in the areas and content. There are clear internal summaries and effective displays of information. This contributes to ease of access to information and increases the ability of your students to locate desired content. Rule explanations are simplified with clear, relevant, and theme-based examples. This feature provides context that will facilitate learning and increase knowledge retention. There is an obvious structure to the chapter and segment level. This allows for easy adaptation to your existing and changing course needs or assessment outcomes.
- Subjects:
- English Language
- Keywords:
- Report writing Textbooks English language -- Rhetoric
- Resource Type:
- e-book
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e-book
Suppose you want to build a computer network, one that has the potential to grow to global proportions and to support applications as diverse as teleconferencing, video on demand, electronic commerce, distributed computing, and digital libraries. What available technologies would serve as the underlying building blocks, and what kind of software architecture would you design to integrate these building blocks into an effective communication service? Answering this question is the overriding goal of this book—to describe the available building materials and then to show how they can be used to construct a network from the ground up.
- Subjects:
- Computing, Data Science and Artificial Intelligence
- Keywords:
- Textbooks Computer networks
- Resource Type:
- e-book
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e-book
This OpenStax resource aligns to introductory courses in Organizational Behavior. The text presents the theory, concepts, and applications with particular emphasis on the impact that individuals and groups can have on organizational performance and culture. An array of recurring features engages students in entrepreneurial thinking, managing change, using tools/technology, and responsible management; furthermore, the unique chapter on Social Media and Communication contextualizes the importance and implications of various platforms and communications methods.
- Subjects:
- Management
- Keywords:
- Corporate culture Communication in management Textbooks Organizational behavior
- Resource Type:
- e-book
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e-book
Communication is the heart of business. Short emails, complex reports, private chats, impassioned pitches, formal presentations, and team meetings move information and ideas around an organization, define strategy, and drive decisions. Business communication is concise, direct, clear, and compelling.
- Subjects:
- Management
- Keywords:
- Communication in management Textbooks
- Resource Type:
- e-book
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e-book
Readers will learn about the nature of health, health education, health promotion and related concepts. This will help to understand the social, psychological and physical components of health.
- Subjects:
- Public Health and Food Science
- Keywords:
- Health education Textbooks
- Resource Type:
- e-book
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e-book
In this book, you will learn how digital signals are captured, represented, processed, communicated, and stored in computers. The specific topics we will cover include: physical properties of the source information (such as sound or images), devices for information cap- ture (microphones, cameras), digitization, compression, digital signal representation (JPEG, MPEG), digital signal processing (DSP), and network communication. By the end of this book, you should understand the problems and solutions facing signal computing systems development in the areas of user interfaces, information retrieval, data structures and algo- rithms, and communications.
- Subjects:
- Computing, Data Science and Artificial Intelligence
- Keywords:
- Signal processing -- Digital techniques Textbooks
- Resource Type:
- e-book
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e-book
Mathematical Reasoning: Writing and Proofis designed to be a text for the ?rst course in the college mathematics curriculum that introduces students to the processes of constructing and writing proofs and focuses on the formal development of mathematics. The primary goals of the text are to help students: Develop logical thinking skills and to develop the ability to think more abstractly in a proof oriented setting. Develop the ability to construct and write mathematical proofs using standard methods of mathematical proof including direct proofs, proof by contradiction, mathematical induction, case analysis, and counterexamples. Develop the ability to read and understand written mathematical proofs. Develop talents for creative thinking and problem solving. Improve their quality of communication in mathematics. This includes improving writing techniques, reading comprehension, and oral communication in mathematics. Better understand the nature of mathematics and its language. This text also provides students with material that will be needed for their further study of mathematics.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Textbooks Mathematics
- Resource Type:
- e-book