Dissenters are often dismissed as disruptive, disrespectful and annoying. But when it comes to business, challenging the status quo can bring much needed change to any organization. Andrew Millar defends the dissenters of the world, arguing that these stalwarts are arguing out of compassion with an aim to improve ideas. In this impassioned talk, Millar shares lessons that any company or loyal objector can use to work strengthen their organization.
As the popularity of remote working continues to spread, workers today can collaborate across cities, countries and even multiple time zones. How does this change office dynamics? And how can we make sure that all employees, both at headquarters and at home, feel connected? Matt Mullenweg, cofounder of Wordpress and CEO of Automattic (which has a 100 percent distributed workforce), shares his secrets.
If you want to build a team of innovative problem-solvers, you should value the humanities just as much as the sciences, says entrepreneur Eric Berridge. He shares why tech companies should look beyond STEM graduates for new hires -- and how people with backgrounds in the arts and humanities can bring creativity and insight to technical workplaces.
Many African countries are poor for a simple reason, says entrepreneur Magatte Wade: governments have created far too many obstacles to starting and running a business. In this passionate talk, Wade breaks down the challenges of doing business on the continent and offers some solutions of her own -- while calling on leaders to do their part, too.
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
The value of design is taking a more important role in all types of businesses. Investing in user experience can mean you are making a great investment and improving key metrics that support your business. Learn how in this insightful article.
Dark UI patterns have a very short term benefit when it comes to user trust. This article shares a set of best practices to avoid unethical and deceptive UI patterns.
Looking to get ahead in your career? Start by being respectful to your coworkers, says leadership researcher Christine Porath. In this science-backed talk, she shares surprising insights about the costs of rudeness and shows how little acts of respect can boost your professional success -- and your company's bottom line.
To have a better understanding on the importance of BPM by watching a video about graduates of Industrial Systems Engineering at PolyU and the good work by Professor Devonport Tom Davenport.
The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
