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Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- China -- Beijing Amusement parks -- Marketing
- Resource Type:
- Others
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Video
In this CIHK webinar, we will discuss the material conditions of and historical background to the use of Classical Chinese or Literary Sinitic in writing-mediated brush conversation between literati of Sinitic engaged in cross-border communication within Sinographic East Asia or the Sinographic cosmopolis, which corresponds with today’s China, North Korea, South Korea, Japan (including Okinawa, formerly the Ryukyu Kingdom) and Vietnam. Compared with speech as a modality of communication, real-time writing-mediated interaction between talking humans, synchronously face-to-face, seems uncommon. In any society, speaking is premised on one condition: the interlocutors must have at least one shared spoken language at their disposal, but even then, there are circumstances under which speaking is either physically not feasible or socially inappropriate. Could writing function as an alternative modality of communication when speaking is not an option due to the absence of a shared spoken language, as in cross-border communication settings? Whereas real-time writing-mediated face-to-face interaction is rare where a regional lingua franca was known to exist (e.g., Latin and Arabic), there is ample historical evidence of literati of Classical Chinese or Literary Sinitic from different parts of Sinographic East Asia conducting ‘silent conversation’, synchronously and interactively in writing mode using brush, ink, and paper. Such a pattern of writing-assisted interaction is still practiced and observable in pen-assisted conversation – pen-talk – between Chinese and Japanese speakers today, thanks to the pragma-linguistic affordance of morphographic, non-phonographic sinograms (i.e., Chinese characters and Japanese kanji). We will outline the historical spread of Classical Chinese or Sinitic texts from the ‘center’ to the ‘peripheries’, and the historical background to the acquisition of literacy in Sinitic by the people there. Their shared knowledge of Sinitic helps explain why, for well over a thousand years until the 1900s, literati from these places were able to speak their mind by engaging in ‘Sinitic brush-talk’ 漢文筆談 in cross-border communication.
Event date: 13/5/2022
Speaker: Prof. David C. S. Li
Hosted by: Confucius Institute of Hong Kong, Department of Chinese Culture
- Subjects:
- Language and Languages and Chinese Language
- Keywords:
- History China Written communication Chinese characters Chinese language -- Written Chinese East Asia
- Resource Type:
- Video
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Video
The notion of expertise is integral to all forms of institutional and professional practice in many domains – in education, healthcare, social welfare, law, journalism, banking, information technology, marketing, translating and interpreting services etc. It is a concept addressed by scholars across many disciplines – cognitive science, sociology, anthropology, psychology, language/communication studies, among others. There are, however, enduring problems of definition, description and measurement of expertise. Some scholars draw attention to the ongoing ‘crisis in expertise’ and others pronounce the ‘death of expertise’ in contemporary society.
More humbly, I begin with a characterisation of professional expertise very broadly to include scientific, experiential, technological, organisational, legal, ethical and communicative knowledge. This then leads me to the notion of ‘distributed expertise’, which extends beyond the individual remit and the conventional lay-expert divide. For instance, in the healthcare domain, a significant development afforded by internet-based technology is the increased level of patients’ e-health literacy and, consequently, democratisation of expertise. This amounts not only to accessing health information digitally, but also the phenomenon of patients ‘doctoring’ themselves in ‘the now of its presence’, i.e., ‘expert patients’ becoming instrumental in self-diagnosis and even self-treatment.
Additionally, ‘distributed expertise’ is also constitutive of ‘expert systems’, e.g., diagnostic and interventionist technologies as well as decision aids mediated by algorithms and templates. This is what I refer to as the technologization of expertise. I suggest that there is overreliance on ‘expert systems’ by both experts and lay persons in everyday decision making. Access to and use of ‘expert systems’ in optimal ways inevitably necessitates a reconfiguration of the very conditions and consequences of professional expertise.
Event Date: 25/11/2022
Speaker: Prof. Srikant Sarangi (Hong Kong Polytechnic University)
Hosted by: Faculty of Humanities
- Keywords:
- Information technology -- Social aspects Democratization Expertise
- Resource Type:
- Video
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Video
In past few years, hybrid/online teaching has been used during the COVID-19 pandemic. In this workshop, a 4C model: Content, Collaboration, Community and Communication is presented for hybrid/online teaching. To support the 4C model, various teaching/learning tools and resources can be used such as: presentation slides with annotations, chatbox communication, open educational resources, multiple choice exercises, group exercises, class surveys etc. Good practice and useful experience (e.g., how to handle the aforementioned tools smoothly in a class) will be shared through the workshop.
Event Date: 7/12/2022
Facilitator(s): Chan, Henry; Zhou, Laura
- Subjects:
- Good Practices
- Keywords:
- Internet in education Educational technology College teaching Blended learning Web-based instruction
- Resource Type:
- Video
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents four departments:
AMA: Use of in-class apps and videos to support communication and peer learning by Dr Raymond Sze
MM: Use of in-class apps and videos to support communication and peer learning by Dr Pamsy Hui
APSS: Assessing the wellbeing and needs of SEN students at PolyU during COVID-19 by Dr Ann Li and Dr Lu Yu SN: Virtual hospital by Dr Justina Liu
Event Date: 7/12/2022
Facilitator(s): Kam, Roy
- Subjects:
- Assessment & Feedback, Student Engagement, and Good Practices
- Keywords:
- Internet in education Motivation in education Educational technology College teaching Web-based instruction
- Resource Type:
- Video
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Video
Frederik Imbo studied theatre at the Royal Conservatory of Ghent and has acted in lots of television series. He founded Imboorling and now has over 15 years' experience in stimulating and supporting people. With the aim of improving their communication skills Frederik gives presentations, workshops, training courses and personal coaching sessions to anyone prepared to make their two ears available.
- Course related:
- HTM3226 Managing Human Resources in Hospitality
- Keywords:
- Personnel management
- Resource Type:
- Video
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Others
CSI produces five primary software packages: SAP2000, CSiBridge, ETABS, SAFE, and PERFORM-3D.
Each of these programs offers unique capabilities and tools that are tailored to different types of structures and problems, allowing users to find just the right solution for their work. SAP2000 is intended for use on civil structures such as dams, communication towers, stadiums, industrial plants and buildings. CSiBridge offers powerful parametric design of concrete and steel bridges. ETABS has been developed specifically for multi-story commercial and residential building structures, such as office towers, apartments and hospitals. The SAFE System provides an efficient and powerful program for the analysis and design of concrete slabs and foundations, with or without post-tensioning. PERFORM-3D is a highly focused nonlinear tool offering powerful performance based design capabilities.
With its uniquely qualified staff of professional structural engineers, researchers, academicians, and its worldwide involvement in the structural engineering community, CSI has been at the forefront of structural software development for nearly four decades. With CSI products you can be confident that you have the finest structural engineering software available, backed by a company with an unmatched record of innovation, and an unrivaled commitment to meet the ever-evolving needs of the profession.
- Course related:
- CSE48405 Design Project For Structural and Fire Engineers
- Keywords:
- Structural design Architectural design Building -- Data processing Computer-aided design
- Resource Type:
- Others
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MOOC
The Machine Learning Specialization is a foundational online program created in collaboration between DeepLearning.AI and Stanford Online. This beginner-friendly program will teach you the fundamentals of machine learning and how to use these techniques to build real-world AI applications.
This Specialization is taught by Andrew Ng, an AI visionary who has led critical research at Stanford University and groundbreaking work at Google Brain, Baidu, and Landing.AI to advance the AI field.
This 3-course Specialization is an updated version of Andrew’s pioneering Machine Learning course, rated 4.9 out of 5 and taken by over 4.8 million learners since it launched in 2012.
It provides a broad introduction to modern machine learning, including supervised learning (multiple linear regression, logistic regression, neural networks, and decision trees), unsupervised learning (clustering, dimensionality reduction, recommender systems), and some of the best practices used in Silicon Valley for artificial intelligence and machine learning innovation (evaluating and tuning models, taking a data-centric approach to improving performance, and more.) By the end of this Specialization, you will have mastered key concepts and gained the practical know-how to quickly and powerfully apply machine learning to challenging real-world problems. If you’re looking to break into AI or build a career in machine learning, the new Machine Learning Specialization is the best place to start.
- Course related:
- AAE5103 Artificial Intelligence in Aviation Industry
- Subjects:
- Computing, Data Science and Artificial Intelligence
- Keywords:
- Artificial intelligence Machine learning
- Resource Type:
- MOOC
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Others
Learning with Duolingo is fun, and research shows that it works! With quick, bite-sized lessons, you’ll earn points and unlock new levels while gaining real-world communication skills.
- Subjects:
- Foreign Language Learning
- Keywords:
- Language languages -- Study teaching
- Resource Type:
- Others
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Video
【PolyU 85th Anniversary Interview Series】 Dr Marjorie Yang was the first female Council Chairman of PolyU. During her tenure, she actively promoted the translation of research into practical solutions and collaborations between PolyU and industry partners. In this interview, Dr Yang shares a heart-touching experience during her tenure and her efforts in driving sustainability.
【理大八十五周年訪談系列】楊敏德博士是第一位女士出任理大校董會主席。她任內積極推動大學將科研成果轉化為應用，重視大學與業界伙伴的合作。在訪談中，楊博士回顧了在任期間一次感動的經歷，以及她在推動實踐可持續發展所作的努力。