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e-book
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management. Evaluate Developing New Products and Services by Sanders for your marketing courses today.
- Subjects:
- Management and Industrial and Systems Engineering
- Keywords:
- Product differentiation New products Textbooks
- Resource Type:
- e-book
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e-book
Why do affluent, liberal, and design-rich cities like Minneapolis have some of the biggest racial disparities in the country? How can designers help to create more equitable communities? Introduction to Design Equity, an open access book for students and professionals, maps design processes and products against equity research to highlight the pitfalls and potentials of design as a tool for building social justice. Using the book in a class or in your work with communities? Let us know by filling out this brief form!
- Subjects:
- Sociology
- Keywords:
- Social justice in art Design -- Social aspects Equality
- Resource Type:
- e-book
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MOOC
When you immerse yourself in the context of the user, you can uncover pain points and find opportunities for improvement or innovation not always evident to your audience. In this course, part of the Design Thinking MicroMasters program, you will learn how to use simple research methodologies including active listening to understand your target audience and uncover their obvious or latent needs. Emphasis will be placed on observation and interviewing as key methods to gain empathy for the user's experience and viewpoint. Equipped with this understanding, you will be prepared to identify and define more accurately the business problem. You will also review case studies and discuss strategies to foster productive client-stakeholder relationships, including user personification, context understanding, and empathy idea mapping (ideas that resonate with your target audience).
- Subjects:
- Design Elements
- Keywords:
- Design -- Methodology Problem solving Industrial design
- Resource Type:
- MOOC
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e-book
Design Transactions presents the outcome of new research to emerge from ‘Innochain’, a consortium of six leading European architectural and engineering-focused institutions and their industry partners. The book presents new advances in digital design tooling that challenge established building cultures and systems. It offers new sustainable and materially smart design solutions with a strong focus on changing the way the industry thinks, designs, and builds our physical environment. Divided into sections exploring communication, simulation and materialisation, Design Transactions explores digital and physical prototyping and testing that challenges the traditional linear construction methods of incremental refinement. This novel research investigates ‘the digital chain’ between phases as an opportunity for extended interdisciplinary design collaboration. The highly illustrated book features work from 15 early-stage researchers alongside chapters from world-leading industry collaborators and academics.
- Subjects:
- Product Design and Building and Real Estate
- Keywords:
- Architecture -- Computer-aided design Architectural design
- Resource Type:
- e-book
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MOOC
In the past few decades, China's cities have experienced a period of rapid development. Great changes have taken place in both urban space and urban life. With the booming of information and communications technology (ICT), ‘Big data’ such as mobile phone signaling, public transportation smart card records and ‘open data’ from commercial websites and government websites jointly promote the formation of the ‘new data environment’, thus providing a novel perspective for a better understanding of what changes have happened or are happening in China’s cities. This course combines both the new data generated for urban analysis and its research applications. The content ranges from big data acquisition, analysis, visualization and applications in the context of China’s urbanization and its city planning, to urban modeling methods and typical models, as well as the emerging trend and potential revolution of big data in urban planning. We have categorized the overall content of this online course into five sections, namely, overview, data, data processing, application, and perspective. The section of overview introduces cities in transition and describe the changing of urban space and urban life in China. The second section lists some commonly used open data and big data in the ‘new data environment’. Then, methods for data acquisition, cleaning and analysis are illustrated in data processing section. To better explain the data analysis method, the fourth part introduces several Chinese research cases to illustrate the application of these methods in urban research. Last but not least, the last section is the most future-oriented one, which is composed of some methodologies and proposals such as Data Augmented Design (DAD) and Big Model. This course, which shares experiences on big data analysis and its research application, will suit those concerning contemporary urbanizing China and its urban planning in the context of information and communication technologies.
- Subjects:
- Building Services Engineering and Building and Real Estate
- Keywords:
- China Cities towns -- Data processing City planning Big data
- Resource Type:
- MOOC
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Courseware
Did you know that cities take up less than 3% of the earth’s land surface, but more than 50% of the world’s population live in them? And, cities generate more than 70% of the global emissions? Large cities and their hinterlands (jointly called metropolitan regions) greatly contribute to global urbanization and sustainability challenges, yet are also key to resolving these same challenges. If you are interested in the challenges of the 21st century metropolitan regions and how these can be solved from within the city and by its inhabitants, then this Sustainable Urban Development course is for you! There are no simple solutions to these grand challenges! Rather the challenges cities face today require a holistic, systemic and transdisciplinary approach that spans different fields of expertise and disciplines such as urban planning, urban design, urban engineering, systems analysis, policy making, social sciences and entrepreneurship. This MOOC is all about this integration of different fields of knowledge within the metropolitan context. The course is set up in a unique matrix format that lets you pursue your line of interest along a specific metropolitan challenge or a specific theme. Because we are all part of the challenges as well as the solutions, we encourage you to participate actively! You will have the opportunity to explore the living conditions in your own city and compare your living environment with that of the global community. You will discover possible solutions for your city’s challenges and what it takes to implement these solutions. Your participation will also contribute to wider research into metropolitan regions as complex systems. We invite you to take the first steps in understanding the principles that will be essential to transform metropolitan regions into just, prosperous and sustainable places to live in!
- Subjects:
- Environmental Engineering, Building Services Engineering, and Building and Real Estate
- Keywords:
- Sustainable urban development City planning
- Resource Type:
- Courseware
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Courseware
Products and equipment all around us are made of materials: look around you and you will see phones, computers, cars, and buildings. We face challenges in securing the supply of materials and the impact this has on the planet. Innovative product design can help us find solutions to these challenges. This course will explore new ways of designing products. The design of products is an important aspect of a circular economy. The circular economy approach addresses material supply challenges by keeping materials in use much longer and eventually returning materials for new use. The principle is that waste must be minimized. Products will be designed to last longer. They will be easier to Reuse, Repair, and Remanufacture. The product will eventually be broken down and Recycled. This is Design for R and is the focus of this course. Experts from leading European universities and research organizations will explain the latest strategies in product design. Current design approaches lead to waste, loss of value and loss of resources. You will learn about the innovative ways in which companies are creating value, whilst securing their supply chains, by integrating Design for R. This course is suitable for all learners who have an interest in product design, innovative engineering, new business activity, entrepreneurship, sustainability, circular economy and everyone who thinks that the current way we do things today needs a radical rethink.
- Subjects:
- Environmental Engineering
- Keywords:
- Engineering design Industrial management -- Environmental aspects Sustainable design Remanufacturing
- Resource Type:
- Courseware
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Courseware
Around the world, major challenges of our time such as population growth and climate change are being addressed in cities. Here, citizens play an important role amidst governments, companies, NGOs and researchers in creating social, technological and political innovations for achieving sustainability. Citizens can be co-creators of sustainable cities when they engage in city politics or in the design of the urban environment and its technologies and infrastructure. In addition, citizens influence and are influenced by the technologies and systems that they use every day. Sustainability is thus a result of the interplay between technology, policy and people’s daily lives. Understanding this interplay is essential for creating sustainable cities. In this MOOC, we zoom in on Amsterdam, Beijing, Ho Chi Minh City, Nairobi, Kampala and Suzhou as living labs for exploring the dynamics of co-creation for sustainable cities worldwide. We will address topics such as participative democracy and legitimacy, ICTs and big data, infrastructure and technology, and SMART technologies in daily life. This global scope will be used to illustrate why specific forms of co-creation are preferred in specific urban contexts. Moreover, we will investigate and compare these cities on three themes that have a vast effect on city life: - Water and waste - Energy, air, food and mobility - Green spaces and food This MOOC will teach you about the dynamics of co-creation and the key principles of citizens interacting with service providing companies, technology and infrastructure developers, policy makers and researchers. You will gain an understanding of major types of co-creation and their interdependency with their socio-technical and political contexts. You will become equipped to indicate how you can use co-creation to develop innovative technologies, policy arrangements or social practices for a sustainable city in your own community. You will demonstrate this by developing an action plan, research proposal or project idea. Basic knowledge of sustainability in urban settings, urban environmental technology and urban management is assumed.
- Subjects:
- Environmental Engineering, Building Services Engineering, and Building and Real Estate
- Keywords:
- Sustainable development Sustainable development -- Citizen participation City planning
- Resource Type:
- Courseware
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MOOC
Cities are becoming the predominant living and working environment of humanity, and for this reason, livability or quality of life in the city has become crucial. This urban planning course will focus on four areas that directly affect livability in a city: Urban energy, urban climate, urban ecology and urban mobility. The course begins by presenting measurable criteria for the assessment of livability, and how to positively influence the design of cities towards greater livability. We will focus on this basic topic of the human habitat in a holistic way, and introduce possibilities of participatory urban design by citizens, leading towards the development of a citizen design science. You will be able to share your experiences with the other participants in the course and also with the experts from the teaching team. In completing this course, you will better understand how to make a city more livable by going beyond the physical appearance and by focusing on different properties and impact factors of the urban system. Livability in Future Cities is the second course in a series of MOOCs under the title “Future Cities.” This series aims to bring the latest research on planning, managing and transforming cities to places where this knowledge has the highest benefit for its citizens. “Future Cities” provided an overview, and this course will focus on livability in existing and new cities.
- Subjects:
- Building Services Engineering and Building and Real Estate
- Keywords:
- Smart cities Urban ecology (Sociology) Cities towns -- Effect of technological innovations on Quality of life City planning
- Resource Type:
- MOOC
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MOOC
Understanding a city as a whole, its people, components, functions, scales and dynamics, is crucial for the appropriate design and management of the urban system. While the development of cities in different parts of the world is moving in diverse directions, all estimations show that cities worldwide will change and grow strongly in the coming years. Especially in the tropics over the next 3 decades, it is expected that the number of new urban residents will increase by 3 times the population of Europe today. Yet already now, there is an extreme shortage of designers and urban planners able to understand the functioning of a city as a system, and to plan a sustainable and resilient city. To answer questions like: Which methods can contribute to the sustainable performance of a city, and how can we teach this to the next generations, the ETH Future Cities Laboratory in Singapore has produced over the last 3 years many necessary research results. “Future Cities” aims to bring these latest results to the places where they are needed most. The only way to better understand the city is by going beyond the physical appearance and by focusing on different representations, properties and impact factors of the urban system. For that reason, in this course we will explore the city as the most complex human-made “organism” with a metabolism that can be modeled in terms of stocks and flows. We will open a holistic view on existing and new cities, with a focus on Asia. Data-driven approaches for the development of the future city will be studied, based on crowdsourcing and sensing. At first, we will give an overview of the components and dynamics of the future cities, and we will show the importance of information and information architecture for the cities of the future. The course will cover the origins, state-of-the-art and applications of information architecture and simulation. “Future Cities” will provide the basis to understand, shape, plan, design, build, manage and continually adapt a city. You will learn to see the consequences of citizen science and the merging of Architecture and information space. You will be up-to-date on the latest research and development on how to better understand, create and manage the future cities for a more resilient urban world.
- Subjects:
- Building Services Engineering and Building and Real Estate
- Keywords:
- Smart cities Cities towns -- Effect of technological innovations on City planning
- Resource Type:
- MOOC