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  • Others 
    Sheraton Grand Hangzhou Binjiang Hotel x Tesla Cross-Border Marketing | GreatCase100

    Sheraton Grand Hangzhou Binjiang Hotel x Tesla Cross-Border Marketing | GreatCase100

    Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Target marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • MOOC 
    Shared Decision Making and Interprofessional Collaboration in Health Care

    Shared Decision Making and Interprofessional Collaboration in Health Care

    This course is about resonating with your experience and meaningfully engaging patients to make good decisions and to address the significance of interprofessional collaborations in health care. Service users’ experience and views across all points on health promotion, management and support services are crucial to developing optimal health care practice. Join Prof Elwynis a leader committed in Shared Decision Making (SDM) practice and research to promote high quality decision making. Taking into account the best scientific evidence available, he will explain to you how this collaborative process and the use of decision-aids help eliciting patients’ beliefs and integrating patient preferences and priorities to treatment options after thorough considerations of the trade-offs. Together, we are oriented to the interprofessional collaborative initiative that synergizes the strengths among health care allies toachieve optimal clinical practice and health outcomes. Renowned experts in various health care fields share their first hand experiences, eliciting profound insights and wisdoms about interprofessional collaborations. This is aspirational in learning to reflect, decipher, interpret and construct ways in enhancing effective coordination of care to meet health needs. Making sense of the SDM and IPC concepts and recognizing the available evidences and resources is crucial to enabling good team dynamics. Using a docu-drama, it takes you through a patient’s journey having a stroke due to his hidden assumptions in receiving treatment to atrial fibrillation (an abnormal heart rhythm). His attitude and struggles point to a challenging recovery process. Contemplate on how SDM and IPC could step in at different stages to improve health outcomes. Identifying gaps in the existing scientific evidence and services will help you to pursue influential strategies and design innovative programs or products to attain better outcomes. Your understanding and participation in this course will create positive impact over time in advancing the present health system to deliver the best possible outcomes to various stakeholders. We are excited to see your passion in affecting health decisions and determination in accomplishing excellent care delivery. Get connected with a global community of learners and simply enjoy gaining new ideas about making a difference in health care.

    Subjects:
    Health Sciences
    Keywords:
    Patient participation Clinical medicine -- Decision making Medical care -- Decision making
    Resource Type:
    MOOC
     
  • Presentation 
    Service Science Innovation Lab

    Service Science Innovation Lab

    This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

    Subjects:
    Management
    Keywords:
    Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
    Resource Type:
    Presentation
     
    OER
  • e-book 
    Scaling a Software Business | SpringerLink

    Scaling a Software Business | SpringerLink

    This book presents the Scaling Management Framework, a model based on collected experiences from companies that have already made the journey to give software a central role within the organization. The model is unique because it suggests a holistic method to analyze and plan your journey. It simply means that you can’t just focus solely on your products or services. You also have to look closely at your processes and your organization, the way you make decisions and get things done. Inevitably, these will have to change. This book comes with a map, a compass, and suggested journeys along with selected travel stories comprising best practices and lessons learned from past digitalization journeys. Use the map to find your way in the digitalization landscape, and use the compass to find the direction of your journey. How do you transform your organization when software is becoming a critical part of your business? Software has changed the rules of the game. The world talks about the digitalization in industry and society – how the focus has shifted from producing tangible things towards software and services. This trend started many years ago, but is now affecting every company, whether it’s a software company or not. There are many companies that have already made a digitalization journey – and many are about to embark on this journey – like you.

    Subjects:
    Management
    Keywords:
    Software engineering Management information systems
    Resource Type:
    e-book
     
    OER
  • Presentation 
    SEEKDA as IT Multiplier: The Web Services Portal

    SEEKDA as IT Multiplier: The Web Services Portal

    This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.

    Subjects:
    Management and Computing
    Keywords:
    Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
    Resource Type:
    Presentation
     
    OER
  • Video 
    Reigniting Creativity in Business

    Reigniting Creativity in Business

    Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical originality in organizations is often lacking. Alan Iny offers a key to think outside the box: apply doubt to the very models and philosophies that make up the box itself.

    Keywords:
    Creative ability in business
    Resource Type:
    Video
     
  • Presentation 
    Pöyry Case Study within the COIN project

    Pöyry Case Study within the COIN project

    This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

    Subjects:
    Management
    Keywords:
    Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
    Resource Type:
    Presentation
     
    OER
  • e-book 
    Pulling together : foundations guide

    Pulling together : foundations guide

    "The Foundations Guide is part of an open professional learning series developed for staff across post-secondary institutions in British Columbia. These guides are the result of the Indigenization Project, a collaboration between BCcampus and the Ministry of Advanced Education, Skills and Training. The project was supported by a steering committee of Indigenous education leaders from BC universities, colleges, and institutes, the First Nations Education Steering Committee, the Indigenous Adult and Higher Learning Association, and Métis Nation BC. These guides are intended to support the systemic change occurring across post-secondary institutions through Indigenization, decolonization, and reconciliation."--BC Campus website.

    Keywords:
    Indigenous peoples -- Education Canada Textbooks
    Resource Type:
    e-book
     
  • e-book 
    Pulling together : a guide for teachers and instructors

    Pulling together : a guide for teachers and instructors

    "A Guide for Teachers and Instructors is part of an open professional learning series developed for staff across post-secondary institutions in British Columbia. These guides are the result of the Indigenization Project, a collaboration between BCcampus and the Ministry of Advanced Education, Skills and Training. The project was supported by a steering committee of Indigenous education leaders from BC universities, colleges, and institutes, the First Nations Education Steering Committee, the Indigenous Adult and Higher Learning Association, and Métis Nation BC. These guides are intended to support the systemic change occurring across post-secondary institutions through Indigenization, decolonization, and reconciliation."--BC Campus website.

    Keywords:
    Indigenous peoples -- Education Canada Textbooks
    Resource Type:
    e-book
     
  • e-book 
    Pulling together : a guide for leaders and administrators

    Pulling together : a guide for leaders and administrators

    "A Guide for Leaders and Administrators is part of an open professional learning series developed for staff across post-secondary institutions in British Columbia. These guides are the result of the Indigenization Project, a collaboration between BCcampus and the Ministry of Advanced Education, Skills and Training. The project was supported by a steering committee of Indigenous education leaders from BC universities, colleges, and institutes, the First Nations Education Steering Committee, the Indigenous Adult and Higher Learning Association, and Métis Nation BC. These guides are intended to support the systemic change occurring across post-secondary institutions through Indigenization, decolonization, and reconciliation."--BC Campus website.

    Keywords:
    Indigenous peoples -- Education Canada Textbooks
    Resource Type:
    e-book