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This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Yang Yan, who provided information and insights for this video. This case discusses that during the COVID-19 pandemic, Wuxi Rsun The Lakefart Hotel faced low occupancy and a lack of breakthrough points. However, the hotel quickly seized the opportunity by collaborating with social media influencers to promote a mermaid diving training event in their infinity pool on platforms like Douyin and Xiaohongshu. This innovative new media marketing strategy successfully attracted the attention of young and family customers, leading to a significant increase in reservations and revenue and making the hotel a popular check-in destination. The hotel's ability to adapt to the crisis and leverage new media platforms to reach its target audience demonstrates its flexibility and strategic foresight.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝楊豔為本視頻提供信息和見解。本案例討論了在COVID-19大流行期間，無錫瑞遜湖畔酒店面臨入住率低和缺乏突破點的問題。然而，酒店迅速抓住了這個機會，與社交媒體影響者合作，在抖音和小紅書等平臺上推廣了無邊泳池的美人魚潛水訓練活動。這種創新的新媒體行銷策略成功吸引了年輕和家庭客戶的注意，導致預訂量和收入顯著增加，並使酒店成為受歡迎的入住目的地。酒店能夠適應危機並利用新媒體平台接觸目標受眾，這證明瞭其靈活性和戰略遠見。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Social media -- Influence Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
Neuroemergentism, (NM) is a novel framework which has sought to consider language development as involving the organization and reorganization of cognition and its underlying neural substrate. Work to support this framework comes from studies of language and cognitive development. In this talk, I will focus on two separate levels, the sensorimotor plasticity needed to adjust to new input and the cognitive flexibility needed to select between these competing sources of information. This talk will discuss both these levels with regard to the neurocognitive adaptations seen in bilinguals. This will include structural brain differences in monolinguals and bilinguals that vary in the age of second language acquisition. In the second part, of the talk work that has focused on the cognitive flexibility will be presented. This will focus on the adaptations of the basal ganglia and frontostriatal tracts as a gating mechanism crucial for selecting the correct motor response. This includes newer work which links genes associated with dopamine to cognitive and language flexibility in bilinguals. The ways in which sensorimotor plasticity and cognitive flexibility represent accurate but incomplete conceptualizations of the competitive processes involved in language and cognitive processing will be discussed. The talk will conclude with potential future directions using an NM framework.
Event date: 15/03/2024
Speaker: Prof. Arturo E. HERNANDEZ (University of Houston)
Hosted by: Faculty of Humanities
- Subjects:
- Language and Languages
- Keywords:
- Language acquisition Code switching (Linguistics) Psycholinguistics Bilingualism
- Resource Type:
- Video
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Video
The relationship between language experience and cognitive control (e.g., working memory, inhibitory control, cognitive flexibility) could be very well illustrated by the cognitively demanding language experience of interpreting training. A series of our empirical studies with interpreting students (see DONG 2023 for a review), together with studies with professional interpreters in the literature, suggest that interpreting training may first enhance students’ working memory (WM) updating ability and then WM spans, with probable some decline of WM updating ability between the shift from the two WM abilities. Similar patterns may appear in other cognitive control functions, such as cognitive flexibility (first with switching cost reduced and then with mixing cost reduced) and multi-tasking coordination. These results could be explained by the task features of interpreting (including task schemas and their cognitive loads) (see DONG & LI 2020), suggesting a close and dynamic relationship between language experience and cognitive control.
Event date: 4/12/2023
Speaker: Prof. Yanping Dong (Zhejiang University)
Hosted by: Faculty of Humanities
- Subjects:
- Translating and Interpreting and Language and Languages
- Keywords:
- Cognition Language languages Translating interpreting
- Resource Type:
- Video
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Video
What is adaptability? Adaptability is a skill. It's feeling okay when you have to change how you think or act. To create a plan to improve your skills for learning, work and life, visit upskillsforwork.ca
- Keywords:
- Change (Psychology) Adaptability (Psychology)
- Resource Type:
- Video
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Video
Adaptability is having the skills to cope with change as work and industry evolve. In this 5-minute video, you’ll learn how to become an agent of change to improve your outcomes and growth in your area of business.
- Keywords:
- Organizational behavior Change (Psychology) Adaptability (Psychology) Organizational change -- Management
- Resource Type:
- Video
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Video
Ken Cooper, Global Head of HR for Bloomberg, shares his insights on why being adaptable matters for individuals and organizations to remain relevant in an ever-changing world.
- Keywords:
- Organizational behavior Change (Psychology) Adaptability (Psychology) Organizational change -- Management
- Resource Type:
- Video
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Video
The world is changing quickly, affecting how we work, live and learn. Whether you’re starting a new job, learning to use new technology or need to develop different abilities to move up at your current job, possessing strong adaptability skills is important if you want to be successful.Skills for Success can help you develop your adaptability skills so you can continue to grow and succeed at work and in life.
- Keywords:
- Adaptability (Psychology) Success -- Psychological aspects Change (Psychology)
- Resource Type:
- Video
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Video
When venture investor Natalie Fratto is determining which start-up founder to support, she doesn't just look for intelligence or charisma; she looks for adaptability. In this insightful talk, Fratto shares three ways to measure your "adaptability quotient" -- and shows why your ability to respond to change really matters.
- Keywords:
- Adaptability (Psychology) Change (Psychology)
- Resource Type:
- Video
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MOOC
To survive in today’s constantly changing business landscape requires being comfortable in uncertainty. Adaptability is what allows people and businesses to solve problems, overcome challenges and move back from the edge of attrition to the more stable ground of relevance. Adaptability is everything. — Jeff Boss, Forbes
Adaptability refers to your ability change your actions, course, or approach in order to suit different conditions or environments. Adaptability implies a sense of personal choice, of purposefully navigating—rather than being driven by—changing circumstances.
Resilience is the capacity to recover quickly from difficulties. Resilience gives you the ability to bounce forward with new insights and learning you can carry into the future.
Both adaptability and resilience include the ability to assess an evolving situation from multiple perspectives, to shift thinking and viewpoint, and to choose the best response. Adaptable people flourish amidst chaos while inflexible people flounder. Adapters find openings in situations where others only see closure. This 4-module course will give you knowledge and tools to become more adaptable and resilient in your workplace and in your life.
- Keywords:
- Adaptability (Psychology) Resilience (Personality trait) Change (Psychology)
- Resource Type:
- MOOC
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Video
Documentary photographer Olivia Arthur has been exploring a new frontier: the evolution of the blurring line between humanity and technology. In this meditative talk, she shows her work documenting the remarkable ways humans have merged with machines -- from bionics and motorized limbs to synthetic muscles and strikingly realistic robots -- and offers wisdom on the complexity, adaptability and resilience of the human body.
- Subjects:
- Technology and Biomedical Engineering
- Keywords:
- Human body technology
- Resource Type:
- Video
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