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Video
In this talk I examine the role of humanities research where nearly every aspect of human experience is turned into data and analysed, in many cases to model, predict and modify behaviour. As a result and through advances in computing technology, artificial intelligence systems have colonised traditional areas of humanities research, including linguistics and language studies. Today, large multimodal models (LMM) can process text, images, videos and sound, potentially leading to the development of algorithmic approaches to modelling society and culture. In this talk, I explore how humanities researchers can leverage the benefits and mitigate the risks of these latest technological developments and prepare scholars for the challenges which lie ahead. I provide some examples from the Digital Media and Society Institute (DMSI) at the University of Liverpool where communication and media researchers are working with data scientists to investigate how multimodal information is re-contextualised across online media platforms. This includes new methods for studying information distortions (e.g. misinformation, disinformation and memes) and public reactions to key events.
Event date: 31/03/2025
Speaker: Professor Kay O’HALLORAN (University of Liverpool)
Hosted by: Faculty of Humanities
- Keywords:
- Artificial intelligence Research Humanities -- Research
- Resource Type:
- Video
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Video
People are now regularly interacting with voice assistants (VAs), which are conversational agents that allow users to use spoken language to interface with a machine to complete tasks. The huge adoption and daily use of VAs by millions of people - and its increasing use for financial, healthcare, and educational applications - raises important questions about the linguistic and social factors that affect spoken language interactions with machines.
We are exploring issues of linguistic and social biases that impact speech communication in human-computer interaction - particularly during cross-language transfer, learning, or adaptation of some kind. In this talk, I will present two case studies illustrating some of our most recent work in this area. The first study looks at a case of cross-language ASR transfer. We find systematic linguistic and phonetic disparities in language transfer by machines trained on a source language to speech recognition of a novel target, low-resource language. The second study looks at a case of social bias in word learning by humans using voice-enabled apps. We find the word learning is inhibited when there are mismatching social cues presented by the voice and the linguistic information.
Together, along with highlights from other ongoing work in my lab, the aim of this talk is to underscore that human-computer linguistic communication is a rich testing ground for investigating issues in speech and language variation. Examining linguistic variation during HCI can enrich and elaborate linguistic theory, as well as present opportunities for linguists to provide insights for improving both the function and fairness of these technologies.
Event date: 25/03/2025
Speaker: Professor. Georgia ZELLOU (University of California, Davis)
Hosted by: Faculty of Humanities
- Subjects:
- Communication and Language and Languages
- Keywords:
- Linguistics English language -- Variation Speech processing systems English language -- Spoken English Human-computer interaction
- Resource Type:
- Video
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Video
The seminar began with a warm welcome by Prof. ZHANG Weixiong, Associate Director of PAIR, followed by a brief introduction of the speaker by Prof. ZHANG Chengqi, Chair Professor of Artificial Intelligence. Prof. Liu kick-started his presentation by outlining the key milestones in the evolution of robotics, and pointed out that human-centred intelligent robots should be able to co-exist, cooperate and collaborate with humans. He stated that robotics is a truly interdisciplinary field that combines engineering, science and humanities. Next, through a series of case studies, Prof. Liu examined how intelligent robots have been designed to work alongside humans in various applications, including civil infrastructure maintenance, construction, and manufacturing. He then discussed the dynamics of collaboration between humans and robots, and examined issues such as trust, computational modelling, physical and cognitive workload, brain-robot interface and human-centred design. By reflecting on the lessons learnt from these case studies, Prof. Liu highlighted both successes and challenges. At the end of his presentation, Prof. Liu emphasised that human-robot teaming is an interdisciplinary field. He also pointed out some areas for further development in the field, highlighting the many opportunities in robotics.
Event date: 10/10/2024
Speaker: Prof. LIU Dikai
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Mechanical Engineering and Computing, Data Science and Artificial Intelligence
- Keywords:
- Artificial intelligence Robotics Human-robot interaction
- Resource Type:
- Video
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Others
Maker education and the maker movement is all about project-based or problem-based learning. It relies on hands-on, collaborative experiences where projects focus on solving real problems in order to demonstrate learning.
Maker education originated from the maker movement in 2005 and gained traction in large part due to Make magazine and the popularity of events like Maker Faires. This movement brought together DIY-ers, hobbyists, and tinkerers from all different backgrounds who wanted to improve the world around them through collaboration and experimentation.
This emphasis on discovery through creating is at the heart of maker education—and the maker education movement.
- Keywords:
- Maker movement in education Makerspaces Maker movement Makerspaces in libraries
- Resource Type:
- Others
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MOOC
The metaverse isn’t just for gamers or developers, it will be for everyone. In this free course from the experts at Meta, you’ll learn what the metaverse is, what it means for our world today and into the future, and the opportunities it presents for both professionals and businesses.
Understand the metaverse fundamentals
Experts will guide you through a broad range of topics spanning the metaverse ecosystem, from communication and collaboration to NFTs and cryptocurrency, from avatars and devices to platforms and game engines. You’ll learn about augmented reality (AR), virtual reality (VR), extended reality, NFTs, blockchain, web3, cryptocurrency, and more.
Discover new ways to connect, learn, and work
The metaverse provides new ways to connect people, websites, platforms and realities. You’ll explore how it will enhance online social experiences, the future of work and learning.
Opportunities for professionals and businesses
The metaverse will be built by everyone, with creative and practical applications being developed every day by imaginative people. Learn how the metaverse will be applied in areas like healthcare, education, city planning, art, and more—and how you can start creating these experiences today. You’ll also learn how the metaverse can make the world a more diverse, equitable, and inclusive place.
By the end of the course, you’ll be equipped with the fundamental knowledge of the metaverse to determine future areas of interest, learning, or professional growth.
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Chen Hao, who provided information and insights for this video. This case discusses the marketing strategy of Lyf, a co-living apartment brand, using talk show events to engage with its target audience of young, educated consumers in China. The key aspects of the strategy include using the relatable and entertaining format of talk shows to build brand awareness and community, developing communication channels like social media and event activities to drive participation and conversion, and continuously refining the event format and themes to maintain audience interest. While the strategy has yielded positive outcomes in building brand recognition and acquiring new members, the case also highlights the challenges of sustaining the appeal of such events and effectively integrating online and offline engagement. Overall, the case demonstrates how Lyf has leveraged the popularity of talk shows among its target demographic to forge deeper connections with potential customers.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝陳昊為本視頻提供信息和見解。本案例研究討論了共用生活公寓品牌Lyf的行銷策略，該品牌利用脫口秀活動與目標受眾（中國受過良好教育的年輕消費者）互動。該策略的關鍵方面包括使用脫口秀節目的親和力和娛樂性來建立品牌知名度和社區，開發社交媒體和線下活動等溝通管道以推動參與和轉化，以及不斷完善活動形式和主題以保持觀眾的興趣。雖然該策略在建立品牌知名度和獲得新成員方面取得了積極成果，但該案例也凸顯了維持此類活動的吸引力以及有效整合線上和線下參與的挑戰。總體而言，該案例展示了Lyf如何利用脫口秀在其目標人群中的受歡迎程度與潛在客戶建立更深層次的聯繫。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Apartment houses -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Hu Dongwen, who provided information and insights for this video. The case discusses the digital marketing strategy employed by the Courtyard by Marriott Hotel in Chongli, China, to target the growing parent-child travel market. The key elements of the strategy include enriching the product line with specialized parent-child offerings, cross-border collaborations to enhance the customer experience, and leveraging digital marketing channels to increase brand awareness and traffic. This multi-pronged approach significantly improved the hotel's popularity, built a strong brand reputation, and led to a substantial customer base and revenue growth.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝胡東文為本視頻提供信息和見解。本案例探討了中國崇禮萬怡酒店為瞄準不斷增長的親子旅遊市場而採用的數字行銷策略。該戰略的關鍵要素包括通過專門的親子產品豐富產品線，跨境合作以增強客戶體驗，以及利用數位行銷管道提高品牌知名度和流量。這種多管齊下的方法顯著提高了酒店的知名度，建立了強大的品牌聲譽，並帶來了可觀的客戶群和酒店收入增長。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Luo Jiangwei, who provided information and insights for this video. This case discusses a collaboration between Feizhu (Fliggy) and Macau Pass to launch a co-branded card that offers discounts and benefits for Macau travelers. The marketing strategy involves using the co-branded card to create brand awareness around "Visiting Hong Kong and Macau on Fliggy," integrating online and offline experiences and leveraging Fliggy's and Macau's marketing resources and channels. The partnership has already succeeded, with thousands of Macau hotel bookings made through Fliggy using the co-branded card. It has prospects for further expansion of the Macau customer base. However, the case also highlights challenges around coordinating between government, companies, and customers and managing the high costs associated with such collaborative projects.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝羅江威為本視頻提供信息和見解。本案例討論了飛豬與澳門通合作推出聯名卡，為訪澳旅客提供折扣和優惠。行銷策略包括利用聯名卡，圍繞「飛豬遊港澳」打造品牌知名度，整合線上線下體驗，並利用飛豬和澳門的營銷資源和管道。此次合作已經取得了成功，數以千計的澳門酒店通過飛豬使用聯名卡預訂，並有望進一步擴大澳門客戶群。然而，該案例也凸顯了政府、公司和客戶之間協調以及管理與此類合作專案相關的高成本的挑戰。
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Yang Yan, who provided information and insights for this video. This case discusses that during the COVID-19 pandemic, Wuxi Rsun The Lakefart Hotel faced low occupancy and a lack of breakthrough points. However, the hotel quickly seized the opportunity by collaborating with social media influencers to promote a mermaid diving training event in their infinity pool on platforms like Douyin and Xiaohongshu. This innovative new media marketing strategy successfully attracted the attention of young and family customers, leading to a significant increase in reservations and revenue and making the hotel a popular check-in destination. The hotel's ability to adapt to the crisis and leverage new media platforms to reach its target audience demonstrates its flexibility and strategic foresight.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝楊豔為本視頻提供信息和見解。本案例討論了在COVID-19大流行期間，無錫瑞遜湖畔酒店面臨入住率低和缺乏突破點的問題。然而，酒店迅速抓住了這個機會，與社交媒體影響者合作，在抖音和小紅書等平臺上推廣了無邊泳池的美人魚潛水訓練活動。這種創新的新媒體行銷策略成功吸引了年輕和家庭客戶的注意，導致預訂量和收入顯著增加，並使酒店成為受歡迎的入住目的地。酒店能夠適應危機並利用新媒體平台接觸目標受眾，這證明瞭其靈活性和戰略遠見。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Social media -- Influence Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Yi Liang, who provided information and insights for this video. This case discusses the marketing strategy of Xiangyan Rock Tea, a premium oolong tea brand from the Wuyi Mountain region of China. The company recognized the importance of accurately positioning its high-quality tea and targeting potential customers with the purchasing power and demand for such products. By leveraging relationships with influential figures in the local real estate and cultural tourism industries, the company could effectively introduce its tea to a select group of middle and high-level consumers. The company significantly increased its revenue and established a loyal customer base through personalized product samples, constant communication, and building trust. The case highlights the value of thorough market segmentation, relationship-driven promotion, and emotional preparation in marketing premium tea products to a specific, high-net-worth target audience.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝易亮為本視頻提供信息和見解。本案例討論了中國武夷山區優質烏龍茶品牌響岩岩茶的行銷策略。該公司認識到準確定位其高品質茶葉的重要性，並瞄準具有購買力和需求的潛在客戶。通過利用與當地房地產和文化旅遊業有影響力的人物的關係，該公司能夠有效地將其茶葉介紹給選定的中高端消費者群體。通過個人化的產品樣品、持續的溝通和建立信任，該公司顯著增加了收入並建立了忠實的客戶群。該案例凸顯了徹底的市場細分、關係驅動的推廣和情感準備在向特定的高凈值目標受眾營銷優質茶產品方面的價值。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Marketing Customer relations -- Management
- Resource Type:
- Others