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This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Han Ninghua, who provided information and insights for this video. This case discusses a tourism company's strategy to create a new cultural and tourism integration model. The key elements of the strategy include in-depth market research and product positioning, the design of immersive, themed experience projects that deeply incorporate local culture and attractions, a multi-channel promotional approach, customized customer service, a loyalty program, and continuous evaluation and adjustment of the strategy based on customer feedback. The primary challenge identified is the difficulty in recruiting and training specialized tour guides who consistently deliver the desired level of service, entertainment, and cultural immersion.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝韓凝華為本視頻提供信息和見解。本案例研究討論了一家旅遊公司創建文化和旅遊融合新模式的戰略。該戰略的關鍵要素包括深入的市場調研和產品定位、深度融入當地文化和景點的沉浸式主題體驗項目設計、多渠道促銷方式、定製客戶服務、忠誠度計劃，以及根據客戶反饋對戰略進行持續評估和調整。主要挑戰是難以招聘和培訓能夠始終如一地提供所需水平的服務、娛樂和文化沉浸的專業導遊。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Heritage tourism Tourism -- Marketing China -- Hangzhou Culture tourism
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Zheng Hong, who provided information and insights for this video. This case discusses how the Import Commodity City in Qingtian County, Zhejiang Province, China, has leveraged the concept of cultural capital to enhance the tourism experience and boost local economic development. After establishing a vibrant import goods market, the local government and travel agencies have curated immersive travel packages that combine shopping, educational experiences, and authentic Western-style dining. This strategy has effectively increased the length of tourist stay, driven up sales for merchants, and opened up new segmented travel markets, such as employee retreats and parent-child excursions. The case highlights the importance of integrating cultural education, culinary experiences, and strategic partnerships to create a holistic and compelling tourism offering that capitalizes on the growing demand for unique, experiential travel.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝鄭鴻為本視頻提供信息和見解。本案例討論了中國浙江省青田縣的進口商品城如何利用文化資本的概念來提升旅遊體驗並促進當地經濟發展。在建立了充滿活力的進口商品市場后，當地政府和旅行社策劃了沉浸式旅行套餐，將購物、教育體驗和正宗的西餐相結合。這一策略有效增加了遊客的停留時間，帶動了商家的銷售，並開闢了新的細分旅遊市場，如員工務虛會、親子短途旅行等。該案例凸顯了整合文化教育、美食體驗和戰略合作夥伴關係的重要性，以創造一個全面且引人入勝的旅遊產品，應對獨特體驗式旅行日益增長的需求。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Wine tourism Food tourism Tourism -- Marketing
- Resource Type:
- Others
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PDF Video Website
Welcome Designers!
In this course, developed at the Darden School of Business at the University of Virginia, we will introduce you to the design thinking process. It is a project-based course in which you will identify a human-centered problem that you want to solve. We will focus our attention on the first seven steps of our 14-Step design thinking process.
We’ll guide you through crafting and carrying out a research plan that helps you answer the question, “What is?” You will gather and identify important insights about the needs and wants of others and use this information to identify the attributes of an ideal solution.
- Keywords:
- Industrial design Strategic planning Creative thinking Problem solving Creative ability in business
- Resource Type:
- PDF, Video, and Website
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Others
Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve complex problems and develop highly-creative solutions, products, and services. The need for design thinking is especially urgent now, given the constantly increasing pace of innovation.
- Keywords:
- Strategic planning Creative thinking Problem solving Critical thinking Creative ability in business
- Resource Type:
- Others
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Video
The lecture commenced with a welcome speech and speaker introduction by Prof. WANG Zuankai, Associate Vice President (Research and Innovation). In his presentation, Prof. Chen first gave a brief introduction to the United Nations’ 17 Sustainable Development Goals (SDGs) as well as the SDG monitoring practices in Mainland China. He pointed out that the Nation has adopted the high quality sustainable development concept, which emphasises harmonising the social, economic and environmental aspects in national development. Next, he elaborated on a pilot project that he led to measure Deqing County’s progress towards SDGs using geospatial and statistical information. The project was selected by the UN Department of Economic and Social Affairs as one of the first 16 good SDGs’ practices in 2020. After that, Prof. Chen shared that the achievement of sustainable development requires holistic and systematic research to build a digital governance system that can provide the basis for the scientific and orderly development of national territorial space. He also explained how territorial space sustainability studies can help unveil and analyse various patterns, such as the distributions of population, enterprises and public service facilities, and the relationships between them. To conclude, Prof. Chen introduced the national program on the development of the Realistic Geospatial Landscape Model (3dRGLm), which can generate digital description and representation of the real 3D geospatial spaces. This new geographic information system can support the Nation in achieving natural resources management and high quality sustainable development.
A question-and-answer session moderated by Prof. DING Xiaoli, Director of the Research Institute for Land and Space (RILS) and Prof. WENG Qihao, Associate Director of RILS, followed. The online and on-site audience engaged in a productive discussion with Prof. Chen.
Event date: 27/03/2024
Speaker: Prof. Jun CHEN (National Geomatics Center of China)
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Sustainable development Geospatial data China Sustainable Development Goals Geographic information systems
- Resource Type:
- Video
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MOOC
Most professions these days require more than general intelligence. They require in addition the ability to collect, analyze and think about data. Personal life is enriched when these same skills are applied to problems in everyday life involving judgment and choice. This course presents basic concepts from statistics, probability, scientific methodology, cognitive psychology and cost-benefit theory and shows how they can be applied to everything from picking one product over another to critiquing media accounts of scientific research. Concepts are defined briefly and breezily and then applied to many examples drawn from business, the media and everyday life.
What kinds of things will you learn? Why it’s usually a mistake to interview people for a job. Why it’s highly unlikely that, if your first meal in a new restaurant is excellent, you will find the next meal to be as good. Why economists regularly walk out of movies and leave restaurant food uneaten. Why getting your picture on the cover of Sports Illustrated usually means your next season is going to be a disappointment. Why you might not have a disease even though you’ve tested positive for it. Why you’re never going to know how coffee affects you unless you conduct an experiment in which you flip a coin to determine whether you will have coffee on a given day. Why it might be a mistake to use an office in a building you own as opposed to having your office in someone else’s building. Why you should never keep a stock that’s going down in hopes that it will go back up and prevent you from losing any of your initial investment. Why it is that a great deal of health information presented in the media is misinformation.
- Keywords:
- Reasoning Problem solving Critical thinking Decision making
- Resource Type:
- MOOC
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MOOC
This Specialization is aimed at preparing students for undergraduate study in an English-speaking university. The course equips you for full participation and engagement with your studies by building awareness and understanding of the core values and expectations of academic culture, and providing you with practical strategies to apply to your studies. In this course, you will learn how to develop your Communication Skills to help you achieve success in your university studies. After completing this course, you will be able to:
1. Recognise the importance of communication in communities of practice at university
2. Understand contexts of communication at university and associated expectations
3. Communicate clearly across a variety of different contexts and to a wide range of audiences by adapting communicative styles appropriately
4. Demonstrate, negotiate, and further understanding through spoken, written, visual, and conversational modes
5. Effectively formulate arguments and communicate research findings through the process of researching, composing, and editing
6. Confidently engage in constructive and critical dialogue with respect and professionalism
- Keywords:
- Communication Interpersonal communication
- Resource Type:
- MOOC
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MOOC
This course gives you easy access to the invaluable learning techniques used by experts in art, music, literature, math, science, sports, and many other disciplines. We’ll learn about how the brain uses two very different learning modes and how it encapsulates (“chunks”) information. We’ll also cover illusions of learning, memory techniques, dealing with procrastination, and best practices shown by research to be most effective in helping you master tough subjects.
Using these approaches, no matter what your skill levels in topics you would like to master, you can change your thinking and change your life. If you’re already an expert, this peep under the mental hood will give you ideas for turbocharging successful learning, including counter-intuitive test-taking tips and insights that will help you make the best use of your time on homework and problem sets. If you’re struggling, you’ll see a structured treasure trove of practical techniques that walk you through what you need to do to get on track. If you’ve ever wanted to become better at anything, this course will help serve as your guide.
- Keywords:
- Study skills Learning
- Resource Type:
- MOOC
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Others
Managers have tried various strategies and perks to boost employee engagement—all with little impact on long-term retention and performance. But now, neuroscience offers some answers. Through his research on the brain chemical oxytocin—shown to facilitate collaboration and teamwork—Zak has developed a framework for creating a culture of trust and building a happier, more loyal, and more productive workforce.
By measuring people’s oxytocin levels in response to various situations—first in the lab and later in the workplace—Zak identified eight key management behaviors that stimulate oxytocin production and generate trust: (1) Recognize excellence. (2) Induce “challenge stress.” (3) Give people discretion in how they do their work. (4) Enable job crafting. (5) Share information broadly. (6) Intentionally build relationships. (7) Facilitate whole-person growth. (8) Show vulnerability.
Ultimately, Zak concludes, managers can cultivate trust by setting a clear direction, giving people what they need to see it through, and then getting out of their way. In short, to boost engagement, treat people like responsible adults.
- Keywords:
- Personnel management Corporate culture Employee motivation Trust
- Resource Type:
- Others
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Others
Through market research, International Youth Culture Center was seen as too formal and wanted to break traditional impressions and extend marketing beyond professional clients. It needed to target different audiences for various business formats in the complex.To address these challenges, International Youth Culture Center identified market hotspots and strong IPs in 2014, and found that live TV shows, specifically "Running Man Brothers", were the hottest trend. By combining the conference center's highlights and the show's popularity, we successfully implemented our event marketing plan. After the program aired, International Youth Culture Center became a city-wide hotspot, achieving our marketing and budget targets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others