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Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The "Chuangshi Kaiwan" AR experience at MOXY, a Marriott brand, targeted the Z generation with a content-driven marketing strategy. By leveraging augmented reality technology, guests could participate in interactive games and tasks throughout the hotel, immersing themselves in the facilities and atmosphere. This strategy aimed to deepen brand understanding and recognition while boosting brand awareness and performance. The marketing plan successfully attracted young locals and enhanced the overall guest experience. Additionally, the initiative expanded the likelihood of repeat stays across different cities. However, future marketing efforts should maintain a strong focus on the target audience's preferences to achieve optimal results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
You take vacation days, sick days and mental health days; now it's time to add a financial health day to that list! What to do on it? Behavioral psychologist Wendy De La Rosa shares 10 simple steps you can take to spend less, save more -- and stress less.
- Subjects:
- Finance
- Keywords:
- Finance Personal
- Resource Type:
- Video
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Video
Radio host Julie Burstein talks with creative people for a living -- and shares four lessons about how to create in the face of challenge, self-doubt and loss. Hear insights from filmmaker Mira Nair, writer Richard Ford, sculptor Richard Serra and photographer Joel Meyerowitz.
- Keywords:
- Creative thinking Creative ability
- Resource Type:
- Video
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Video
There's no shortage of resources to help people change their health behaviors -- but far too often, these resources aren't accessible in underserved communities, says physician Priscilla Pemu. Enter "culturally congruent coaching," a program Pemu and her team developed to help patients with chronic diseases monitor their health with the assistance of a coach from their community. Learn more about how this approach transcends language and cultural barriers -- and could potentially transform health care in America.
- Subjects:
- Management of Health Care Services and Health Sciences
- Keywords:
- Chronically-ill -- Services for Health coaches
- Resource Type:
- Video
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MOOC
The self-paced online course is for students to self-study, practise and improve the academic English that they need for their university studies. Topics include appropriate academic style, correct referencing conventions, writing university levels essays and reports, delivering academic presentations and participating in discussions. Created by the English Language Centre of The Hong Kong Polytechnic University.
- Keywords:
- Academic writing English language -- Study teaching
- Resource Type:
- MOOC
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MOOC
This course covers the fundamentals of advanced fluid mechanics: including its connections to continuum mechanics more broadly, hydrostatics, buoyancy and rigid body accelerations, inviscid flow, and the application of Bernoulli’s theorems, as well as applications of control volume analysis for more complex fluid flow problems of engineering interest. This course features lecture and demo videos, lecture concept checks, practice problems, and extensive problem sets.
This course is the first of a three-course sequence in incompressible fluid mechanics: Advanced Fluid Mechanics: Fundamentals, Advanced Fluid Mechanics: The Navier-Stokes Equations for Viscous Flows, and Advanced Fluid Mechanics: Potential Flows, Lift, Circulation & Boundary Layers. The series is based on material in MIT’s class 2.25 Advanced Fluid Mechanics, one of the most popular first-year graduate classes in MIT’s Mechanical Engineering Department. This series is designed to help people gain the ability to apply the governing equations, the principles of dimensional analysis and scaling theory to develop physically-based, approximate models of complex fluid physics phenomena. People who complete these three consecutive courses will be able to apply their knowledge to analyze and break down complex problems they may encounter in industrial and academic research settings.
`The material is of relevance to engineers and scientists across a wide range of mechanical chemical and process industries who must understand, analyze and optimize flow processes and fluids handling problems. Applications are drawn from hydraulics, aero & hydrodynamics as well as the chemical process industries.
- Subjects:
- Mechanical Engineering
- Keywords:
- Fluid mechanics
- Resource Type:
- MOOC
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Others
Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
In this learning object the organizational levels of life are covered. Topics include listing the simplest to most complex levels of the human body and the organ systems. Labeling activities and quiz questions are included as self-assessments.
- Subjects:
- Health Sciences
- Keywords:
- Human anatomy Human physiology
- Resource Type:
- Others