Hospitality and Tourism Case Studies

PolyU OER Collections

This collection offers over 200 hospitality and tourism case studies covering marketing, human resources, and technology. Many include suggested discussion questions, making them easy for educators to adopt in class and encourage meaningful discussion. This resource is perfect for educators seeking practical, adaptable materials to enrich teaching and bridge the gap between theory and industry practice.

Works (263)

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  • Case Study 
    ["Sofitel Jinan Silver Plaza Hotel | GreatCase100"]

    Sofitel Jinan Silver Plaza Hotel | GreatCase100

    This case study discusses how Sofitel Jinan Silver Plaza Hotel created distinctive and personalized cultural products by leveraging traditional Chinese festivals such as Dragon Boat and Mid-Autumn. This helped the hotel to establish new revenue channels and achieve a breakthrough, generating a revenue of 2.6 million yuan with a 20% year-on-year growth, making it a leader in the hotel industry's integration of culture and tourism.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Festivals -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Case Study
     
  • Case Study 
    ["Taizhou Crowne Plaza Hotel | GreatCase100"]

    Taizhou Crowne Plaza Hotel | GreatCase100

    This case discusses how the Taizhou Crowne Plaza Hotel attracted the attention of young families and increased holiday revenue and brand awareness by launching a parent-child experience activity called "Little General Manager." The hotel also provided free afternoon tea for participating children and discounted prices for accompanying parents, providing incentives for future consumption. In the context of declining population mobility and reduced business conference activities, increasing local services and attracting local or nearby city customers is a strategy for increasing hotel revenue.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
    Resource Type:
    Case Study
     
  • Case Study 
    ["Le Meurice Hotel | GreatCase100"]

    Le Meurice Hotel | GreatCase100

    This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Case Study
     
  • Case Study 
    ["Hotel Mooncake Promotion | GreatCase100"]

    Hotel Mooncake Promotion | GreatCase100

    This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Festivals -- Marketing Mid-autumn Festival Hospitality industry -- Marketing
    Resource Type:
    Case Study
     
  • Case Study 
    ["Disney Cruises | GreatCase100"]

    Disney Cruises | GreatCase100

    This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Disney Cruise Line Cruise lines -- Marketing
    Resource Type:
    Case Study
     
  • Case Study 
    ["Atour Light Hotel | GreatCase100"]

    Atour Light Hotel | GreatCase100

    This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Bring (Marketing) Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Case Study
     
  • Case Study 
    ["Xi Bei-I Love Oat | GreatCase100"]

    Xi Bei-I Love Oat | GreatCase100

    This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Restaurants -- Marketing Valentine's Day
    Resource Type:
    Case Study
     
  • Case Study 
    ["Airbnb-48 Hours Enough to Play | GreatCase100"]

    Airbnb-48 Hours Enough to Play | GreatCase100

    This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Airbnb (Firm) Bed breakfast accommodations -- Marketing
    Resource Type:
    Case Study
     
  • Case Study 
    ["Fanta Wild Theme Park | GreatCase100"]

    Fanta Wild Theme Park | GreatCase100

    This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Bring (Marketing) Internet marketing Social media Amusement parks -- Marketing
    Resource Type:
    Case Study
     
  • Case Study 
    ["Tonglu Tourism Destination Marketing | GreatCase100"]

    Tonglu Tourism Destination Marketing | GreatCase100

    This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    China -- Hangzhou Tourism -- Marketing
    Resource Type:
    Case Study