Hospitality and Tourism Case Studies
PolyU OER CollectionsThis collection offers over 200 hospitality and tourism case studies covering marketing, human resources, and technology. Many include suggested discussion questions, making them easy for educators to adopt in class and encourage meaningful discussion. This resource is perfect for educators seeking practical, adaptable materials to enrich teaching and bridge the gap between theory and industry practice.
Works (264)
-
Case Study
The case of Mandarin Oriental Guangzhou demonstrates the integration of the concept of LOHAS (Lifestyles of Health and Sustainability) into the hotel product design, meeting consumer demand for wellness by providing healthy dining and spiritual healing services while highlighting the brand identity of Oriental culture.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Target marketing Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
-
Case Study
The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Food and Beverage, Hotel, Travel and Tourism, and Marketing
- Keywords:
- Hospitality industry -- Marketing Restaurants -- Marketing China -- Nanjing (Jiangsu Sheng) Food habits
- Resource Type:
- Case Study
-
Case Study
The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Target marketing Hotels -- Marketing Family vacations Hospitality industry -- Marketing Strategic alliances (Business)
- Resource Type:
- Case Study
-
Case Study
The case of The Hilton Shanghai Hongqiao Yuanyi demonstrates the process of attracting high-end consumers and generating significant revenue through precise targeting and developing new products.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Target marketing Hotels -- Marketing Hospitality industry -- Marketing Postnatal care
- Resource Type:
- Case Study
-
Case Study
Minyoun Chengdu Dongda Royal Hotel demonstrates how it can use its geography and environment to design room and dining offerings that increase guest satisfaction and the hotel's visibility.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
-
Case Study
The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Target marketing Hotels -- Marketing Hospitality industry -- Marketing Recreational vehicle camping
- Resource Type:
- Case Study
-
Case Study
The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hotels -- Marketing Social responsibility of business Hotel management Hospitality industry -- Marketing Hotels -- Environmental aspects
- Resource Type:
- Case Study
-
Case Study
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
-
Case Study
The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- China -- Hangzhou Tourism -- Marketing Tourism Markets -- China -- Hangzhou
- Resource Type:
- Case Study
-
Case Study
This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Target marketing Hotels -- Marketing Hospitality industry -- Marketing Recreational vehicle camping
- Resource Type:
- Case Study


