Hospitality and Tourism Case Studies
PolyU OER CollectionsThis collection offers over 200 hospitality and tourism case studies covering marketing, human resources, and technology. Many include suggested discussion questions, making them easy for educators to adopt in class and encourage meaningful discussion. This resource is perfect for educators seeking practical, adaptable materials to enrich teaching and bridge the gap between theory and industry practice.
Works (263)
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Case Study
Sky100 Hong Kong Observation Deck combines panoramic city views with interactive AR and VR experiences to showcase local culture. While AR features enhance engagement, the introduction of VR may detract from the core appeal of real skyline views, potentially leading visitors to question the relevance and value of virtual content within the attraction.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Augmented reality Tourism -- Technological innovations Tourism -- Management Virtual reality
- Resource Type:
- Case Study
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Case Study
The Murray Hotel, converted from the historic Murray Building, combines luxury accommodation with preserved architectural and cultural elements. However, its rich heritage is not prominently featured in marketing efforts, causing international guests to overlook its unique history and reducing the potential impact of its distinctive identity on booking decisions.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Historic buildings -- Conservation restoration
- Resource Type:
- Case Study
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Case Study
The Hong Kong Ocean Park Marriott Hotel offers themed accommodations, event packages, and seasonal experiences to attract park visitors and families. However, weak integration with Ocean Park and easily imitated offerings lead to branding challenges and competitive disadvantages, especially compared to more immersive, higher-end experiences at nearby resorts like Hong Kong Disneyland.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Case Study
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Case Study
Hong Kong Disneyland (HKDL) has achieved record profits by localizing offerings, forming strategic partnerships, and hosting unique seasonal events. Despite these successes, HKDL faces challenges from its limited size and increasing competition from larger regional theme parks, which may restrict expansion opportunities and impact its long-term market share.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Amusement parks China -- Hong Kong
- Resource Type:
- Case Study
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Case Study
Ocean Park is transforming into a conservation and education destination, launching initiatives like Ocean Park Academy, Mission R, and in-park conservation projects. While these efforts enhance learning and sustainability, the park faces challenges in balancing its new educational focus with its traditional amusement appeal to retain a broad visitor base.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Amusement parks China -- Hong Kong Public marine aquariums
- Resource Type:
- Case Study
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Case Study
The Peninsula’s SOTI MobiControl IoT system lets guests control in-room functions via tablets, personalizing experiences and enabling targeted upselling. However, while enhancing convenience and loyalty, concerns arise over privacy due to data collection without consent and vulnerability to cyber-attacks, as many IoT devices lack default encryption, risking guest information security.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Computer security Hospitality industry -- Information technology Internet of things Data protection
- Resource Type:
- Case Study
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Case Study
Marriott introduced VR experiences like the #GetTeleported campaign and VRoom Service to enhance guest engagement, but discontinued them after limited use. In contrast, Shangri-La Hotels continues to invest in VR, offering ongoing VR rentals, immersive 360° property videos, and dedicated VR rooms, demonstrating a long-term commitment to virtual reality innovation.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hospitality industry -- Information technology Hotels -- Marketing Virtual reality
- Resource Type:
- Case Study
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Case Study
Best Western Hotels utilizes Virtual Reality (VR) for immersive staff training and guest experiences, offering 360-degree property previews online. VR enhances service quality and guest engagement. However, it involves high initial investment, ongoing maintenance costs, and limited availability of VR content due to resource-intensive production requirements.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Information technology Hotel management Hotels -- Employees -- Training of Virtual reality
- Resource Type:
- Case Study
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Case Study
Employee Safety Devices (ESDs), such as React Mobile’s panic button, provide essential protection for hotel staff, ensuring swift emergency response and regulatory compliance. Integrated with property management systems, they enhance staff safety and operational efficiency. However, misuse risks exist, necessitating clear guidelines and training to maintain system credibility and effectiveness.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Employees Hotel management Industrial safety --Management
- Resource Type:
- Case Study
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Case Study
Starbucks Hong Kong’s mobile app, launched in 2013, offers features like card management, Mobile Order & Pay, table service, and Drink eGift. While enhancing convenience and personalization for loyalty members, its membership-first approach and deposit requirement may deter occasional or first-time users from fully exploring the app’s benefits.
- Subjects:
- Food and Beverage
- Keywords:
- China -- Hong Kong Starbucks Coffee Company Food industry trade--Technological innovations Coffee industry
- Resource Type:
- Case Study


