Atour & Heytea Co-branding | GreatCase100
- 0:01:13
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Ren Meichao Kelly who provided information and insights for this video.
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4NzA4MjA0OA==.html