Case Study 

Fine Dining at New Heights: A Case of Dinner in the Sky

Launched in 2006, Dinner in the Sky is a Belgian restaurant concept that lifts diners 50 meters above the ground for a unique fine dining experience. Guests are securely strapped onto a 22-seat platform, enjoying live cooking and panoramic views, with prices starting at HKD 1,800 for brunch and HKD 2,100 for dinner. VIP packages offer premium seating and sparkling wine. The concept has hosted over 5,000 events in 60 countries, often featuring celebrity chefs. However, Dinner in the Sky faces challenges with high pricing limiting accessibility and regulatory hurdles when expanding into new markets, impacting its broader appeal.

 
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