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Marriott BONVOY Wedding Marketing Case Study | GreatCase100

This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.

Details

Author:

Lin, Pearl
Chen, Wenting

Year:

2023

Language:

English

Publisher:

Hong Kong Polytechnic University

Timing:

0:01:54

Keywords

Special events -- Management
Hotels -- Marketing
Hospitality industry -- Marketing
Weddings
Target marketing

Remarks

- This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Chen Wenting who provided information and insights for this video.
- The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.