Marriott BONVOY Wedding Marketing Case Study | GreatCase100

This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.

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  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Chen Wenting who provided information and insights for this video.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4NTc3Njc4NA==.html
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.