Hotel and Restaurant Gift Cards: A Case of Lan Kwai Fong Group

Established in 1983, Lan Kwai Fong (LKF) Group is a leading lifestyle and property developer in Asia, offering high-end dining and entertainment. In 2021, LKF launched customizable gift cards for unlimited restaurant visits, aiming to boost local consumption. However, with gift cards now common in hospitality, simple monetary cards no longer provide a competitive edge. Businesses have responded by bundling unique experiences, creating collectible designs, and offering incentives to attract customers. LKF faces challenges from market saturation, rising development costs, and rapid imitation by competitors. To stay competitive, LKF must continuously innovate its gift card offerings.