Case Study

Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.

Details

Author:

Lin, Pearl
Huang, Yuhan Hannah

Year:

2023

Language:

English

Publisher:

Hong Kong Polytechnic University

Timing:

0:01:44

Keywords

Hotels -- Marketing
Hospitality industry -- Marketing
Family vacations
Target marketing

Remarks

- The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4Nzk1MDI5Ng==.html
- This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Huang Yuhan Hannah who provided information and insights for this video.
- The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.