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Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.

Details

Author:

Huang, Yuhan Hannah
Lin, Pearl

Year:

2023

Language:

English

Publisher:

Hong Kong Polytechnic University

Timing:

0:01:44

Keywords

Family vacations
Hotels -- Marketing
Hospitality industry -- Marketing
Target marketing

Remarks

- This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Huang Yuhan Hannah who provided information and insights for this video.
- The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.