Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.

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  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Huang Yuhan Hannah who provided information and insights for this video.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4Nzk1MDI5Ng==.html
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.