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Grand Bay Hotel Zhuhai Starry Sky Tent Festival | GreatCase100
With the camping industry in China experiencing steady growth, the Grand Bay Hotel Zhuhai has launched the Starry Sky Tent Festival to cater to the changing preferences of consumers. The festival targets families seeking safe and affordable alternatives to traditional travel. Through targeted marketing and personalized experiences, the hotel promotes family-friendly activities and educational entertainment. Customized packages, including themed tents and personalized workouts, enhance the visitor experience. The festival has successfully attracted families, generating significant revenue and gaining potential customers. However, challenges remain in ensuring safety, creating differentiated products, and keeping up with evolving consumer preferences. Further innovation and investment are required to provide personalized and educational experiences for families, ensuring a competitive edge in the market.
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- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5ODQ1MzUzNg==.html
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- - This video is made by Dr. Pearl Lin's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Li Xiufang, who provided information and insights for this video.