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Hilton Marketing Case Study | GreatCase100

This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.

Details

Author:

Fang, Zhulin Ashe
Lin, Pearl

Year:

2023

Language:

English

Publisher:

Hong Kong Polytechnic University

Timing:

0:01:29

Keywords

Family vacations
Hotels -- Marketing
Hospitality industry -- Marketing
Hotels -- Pet accommodations
Target marketing

Remarks

- This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Fang Zhulin Ashe who provided information and insights for this video.
- The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.