Blockchain Technology in Hotel Industry: A Case of Shangri-La Hotels & Resorts

Shangri-La Group’s blockchain-based loyalty program, Shangri-La Circle, uses tokenization to securely manage customer rewards and bookings, reducing reliance on third-party sites and enhancing transparency. While blockchain boosts trust and data security, challenges include costly integration with legacy hotel systems and ongoing concerns about privacy and compliance with data protection regulations.

香格里拉集团基于区块链的常客会员计划——“香格里拉会”（Shangri-La Circle），通过代币化（Tokenization）技术安全地管理客户奖励与预订，从而减少了对第三方平台的依赖并提高了透明度。尽管区块链技术增强了信任和数据安全，但其面临的挑战包括与酒店传统遗留系统进行对接的成本高昂，以及对个人隐私和数据保护法规合规性的持续担忧。