Douyin Group Buying Launches a 3-Day 2-Night Hotel Room Booking Marketing Project |GreatCase100
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝宋桂林為本視頻提供信息和見解。本案例討論了中國流行的短視頻平臺抖音,作為其團購功能的一部分,推出了一個3天2晚的酒店房間預訂營銷專案。行銷策略包括準確定位客戶、設置促銷活動和加強用戶互動,以促進酒店預訂並提高品牌知名度。該專案的成果表明,相關酒店的銷售業績、用戶群體擴大和品牌知名度都有顯著提高。然而,該案例也凸顯了市場競爭加劇的挑戰,以及酒店建立信任和提高數據分析能力以優化行銷策略的必要性。
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- -This video is made by Dr. Pearl Lin's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Song Guilin, who provided information and insights for this video.
- -The video is also hosted on Youku https://v.youku.com/v_show/id_XNjQxMjA0ODc2MA==.html
- -The accompanying PDF file includes background information, marketing strategy, outcomes, and implications of the case study.