More Than Just Green Tea- West Lake State Guesthouse | GreatCase100

The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand.

  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4ODY2NDQ0NA==.html
  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Ma Yan Hong who provided information and insights for this video.
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.