“The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100

This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.

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  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MDUyNzE5Ng==.html
  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Shi Lei who provided information and insights for this video.
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.