A Playful Dining Experience: A Case of MINI CHEF at Lego House

Opened in 2017 near Lego’s headquarters in Billund, Denmark, the Lego House features MINI CHEF, an interactive restaurant where guests build their meals using colored Lego blocks, each representing a different dish. Orders are scanned by a machine, confirmed on a screen, and delivered in Lego-shaped lunchboxes via a conveyor belt, with robots assisting and entertaining diners. The system encourages balanced meals and offers keepsakes for kids. While MINI CHEF has become a global success, its hands-on dining concept slows customer flow, causing long wait times. High demand has also led to supply chain challenges and resource reallocation within the Lego House.

乐高之家（Lego House）于2017年在丹麦比隆（Billund）的乐高总部附近开业。其内部设有 MINI CHEF 互动餐厅，在这里，顾客可以用代表不同菜品的彩色乐高积木拼搭出自己的餐点。拼好的“订单”由机器进行扫描并在屏幕上确认，随后通过传送带输送装在乐高积木造型餐盒中的食物，期间还有机器人协助服务并为食客带来娱乐互动。该系统不仅倡导营养均衡的饮食，还为孩子们提供纪念品。尽管 MINI CHEF 在全球取得了巨大成功，但其倡导的动手体验式用餐模式减缓了客流量，导致排队等候时间较长。此外，极高的需求也带来了供应链挑战，并导致乐高之家内部需要进行资源重新分配。