A Playful Dining Experience: A Case of MINI CHEF at Lego House

Opened in 2017 near Lego’s headquarters in Billund, Denmark, the Lego House features MINI CHEF, an interactive restaurant where guests build their meals using colored Lego blocks, each representing a different dish. Orders are scanned by a machine, confirmed on a screen, and delivered in Lego-shaped lunchboxes via a conveyor belt, with robots assisting and entertaining diners. The system encourages balanced meals and offers keepsakes for kids. While MINI CHEF has become a global success, its hands-on dining concept slows customer flow, causing long wait times. High demand has also led to supply chain challenges and resource reallocation within the Lego House.