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Shangri-La Hotel Marketing Case Study | GreatCase100

This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.

Details

Author:

Wang, Fuxuan
Lin, Pearl

Year:

2023

Language:

English

Publisher:

Hong Kong Polytechnic University

Timing:

0:01:43

Keywords

Internet marketing
Hotels -- Marketing
Hospitality industry -- Marketing
Live streaming

Remarks

- This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Wang Fuxuan who provided information and insights for this video.
- The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.