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Results for: Creator / Instructor Chen, Bei Jin Language English

Case Study

The Case of Wuzhen | GreatCase100

The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Tourism Tourism -- Marketing Villages China -- Tongxiang Xian (Zhejiang Sheng)

Resource Type:

Case Study

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