Case Study 

The Case of Wuzhen | GreatCase100

The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4ODY2MjgyMA==.html
  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Chen Bei Jin who provided information and insights for this video.
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
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