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Results for: Creator / Instructor Wang, Yi Ning Language English

Case Study

Creating a Taste of Hangzhou - West Lake State Guesthouse | GreatCase100

The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hotels -- Marketing China -- Hangzhou Food habits Hospitality industry -- Marketing

Resource Type:

Case Study

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