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Creating a Taste of Hangzhou - West Lake State Guesthouse | GreatCase100
The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.
- 0:02:14
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MTcyNDUwOA==.html
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Wang Yi Ning who provided information and insights for this video.
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.