PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Keywords China -- Tongxiang Xian (Zhejiang Sheng) Language English

Case Study

The Case of Wuzhen | GreatCase100

The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Tourism Tourism -- Marketing Villages China -- Tongxiang Xian (Zhejiang Sheng)

Resource Type:

Case Study

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.