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Results for: Keywords Food habits Language English

Case Study

Creating a Taste of Hangzhou - West Lake State Guesthouse | GreatCase100

The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hotels -- Marketing China -- Hangzhou Food habits Hospitality industry -- Marketing

Resource Type:

Case Study
Case Study

Nanjing Street Stall | GreatCase100

The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.

Subjects:

Food and Beverage, Marketing, and Hotel, Travel and Tourism

Keywords:

Restaurants -- Marketing China -- Nanjing (Jiangsu Sheng) Food habits Hospitality industry -- Marketing

Resource Type:

Case Study
Courseware

Good Food: Ethics and Politics of Food

This course explores the values (aesthetic, moral, cultural, religious, prudential, political) expressed in the choices of food people eat. Analyzes the decisions individuals make about what to eat, how society should manage food production and consumption collectively, and how reflection on food choices might help resolve conflicts between different values.

Subjects:

Sociology

Keywords:

Food habits Food consumption

Resource Type:

Courseware

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