PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Sum, Ka Man Carman Keywords Marketing

e-book

Customer Relationship Management: A Multifaceted Concept

This eBook is designed for learning customer relationship management. Each chapter includes some exercises, concept-check questions and challenge questions for learning the theories.

Subjects:

Marketing

Keywords:

Customer relations -- Management Marketing

Resource Type:

e-book

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.