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e-book

Customer Relationship Management: A Multifaceted Concept

This eBook is designed for learning customer relationship management. Each chapter includes some exercises, concept-check questions and challenge questions for learning the theories.

Author:

Sum, Ka Man Carman

Affiliation:

Hong Kong Polytechnic University

Year:

2020

Language:

English

Publisher:

College of Professional and Continuing Education

BHMH2112 Customer Relationship Management
CCN2112 Customer Relationship Management

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