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Results for: Creator / Instructor Ye, Yongyu Remove constraint Creator / Instructor: Ye, Yongyu Keywords Hospitality industry -- Marketing Remove constraint Keywords: Hospitality industry -- Marketing Keywords Medical tourism Remove constraint Keywords: Medical tourism Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry Year 2023 Remove constraint Year: 2023

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    EVEN HOTEL Chengdu Jinniu Health and Fitness Event Marketing | GreatCase100

    EVEN HOTEL Chengdu Jinniu Health and Fitness Event Marketing | GreatCase100

    EVEN HOTEL Chengdu Jinniu, a high-end hotel brand focusing on a healthy lifestyle, offers various sports and health experiences to guests. To build brand awareness, the hotel recruits employees who love sports and organizes activities in the surrounding communities. Live streams, sports-themed videos, and inviting fitness enthusiasts to hold events further increase exposure. These efforts have attracted community residents, KOLs, and national champions like Ye Yin, who endorse the hotel. The marketing plan has shortened the opening period and increased occupancy rate and revenue. Challenges include customer source dispersion and managing marketing and operating costs. Overall, EVEN HOTEL Chengdu Jinniu successfully integrates exercise and a healthy lifestyle into its brand positioning.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
    Resource Type:
    Others