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EVEN HOTEL Chengdu Jinniu Health and Fitness Event Marketing | GreatCase100
EVEN HOTEL Chengdu Jinniu, a high-end hotel brand focusing on a healthy lifestyle, offers various sports and health experiences to guests. To build brand awareness, the hotel recruits employees who love sports and organizes activities in the surrounding communities. Live streams, sports-themed videos, and inviting fitness enthusiasts to hold events further increase exposure. These efforts have attracted community residents, KOLs, and national champions like Ye Yin, who endorse the hotel. The marketing plan has shortened the opening period and increased occupancy rate and revenue. Challenges include customer source dispersion and managing marketing and operating costs. Overall, EVEN HOTEL Chengdu Jinniu successfully integrates exercise and a healthy lifestyle into its brand positioning.
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- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- -This video is made by Dr. Pearl Lin's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Ye Yongyu, who provided information and insights for this video.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5OTA1NzY5Ng==.html