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Results for: Affiliation Hong Kong Polytechnic University Remove constraint Affiliation: Hong Kong Polytechnic University Creator / Instructor Yan, Xun Remove constraint Creator / Instructor: Yan, Xun Keywords Hospitality industry -- Marketing Remove constraint Keywords: Hospitality industry -- Marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry Year 2023 Remove constraint Year: 2023

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    "Infinite Love Between Heaven and Earth" – Shenzhen Air International Hotel Aviation Culture Theme Project | GreatCase100

    "Infinite Love Between Heaven and Earth" – Shenzhen Air International Hotel Aviation Culture Theme Project | GreatCase100

    Shenzhen Air International Hotel successfully implemented an aviation culture theme project, transforming the hotel into an "Aviation Museum Hotel." Through upgrading the visual experience, incorporating cultural and creative design concepts, and enhancing digital transformation, the hotel created a unique and immersive aviation and aerospace cultural atmosphere for guests. This innovative approach led to improved reputation, attracting internet celebrities for check-ins and live streams, and increased economic benefits with higher occupancy rates and room rates. Moving forward, the challenge lies in maintaining internet popularity, providing high-quality service, and continuously refreshing the aviation culture for long-term success.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others