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"Infinite Love Between Heaven and Earth" – Shenzhen Air International Hotel Aviation Culture Theme Project | GreatCase100
Shenzhen Air International Hotel successfully implemented an aviation culture theme project, transforming the hotel into an "Aviation Museum Hotel." Through upgrading the visual experience, incorporating cultural and creative design concepts, and enhancing digital transformation, the hotel created a unique and immersive aviation and aerospace cultural atmosphere for guests. This innovative approach led to improved reputation, attracting internet celebrities for check-ins and live streams, and increased economic benefits with higher occupancy rates and room rates. Moving forward, the challenge lies in maintaining internet popularity, providing high-quality service, and continuously refreshing the aviation culture for long-term success.
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- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- -This video is made by Dr. Pearl Lin's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Yan Xun, who provided information and insights for this video.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5OTI5ODI3Ng==.html