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Affiliation
Hong Kong Polytechnic University
Remove constraint Affiliation: Hong Kong Polytechnic University
Creator / Instructor
Deng, Jing
Remove constraint Creator / Instructor: Deng, Jing
Creator / Instructor
Lin, Pearl
Remove constraint Creator / Instructor: Lin, Pearl
Keywords
Hospitality industry -- Marketing
Remove constraint Keywords: Hospitality industry -- Marketing
Keywords
Strategic alliances (Business)
Remove constraint Keywords: Strategic alliances (Business)
Keywords
Target marketing
Remove constraint Keywords: Target marketing
Language
Chinese
Remove constraint Language: Chinese
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry
Resource Type
Others
Remove constraint Resource Type: Others