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Jiu Longkou Scenic Spot | GreatCase100
The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales.
- 0:01:38
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Deng Jing who provided information and insights for this video.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MjgzODAwNA==.html
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.